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Project

Giulia Artoni

ESTRANGEMENT Fashion Show 2023
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THE COLLECTION: PER TUTTI I GUSTI

Per tutti i gusti comes the desire of finding a common thread between a series of women and analyzing how plastic surgery often ends up being what links them, even if at first glance they have nothing in common.
What brings together the women of this collection is a structure full of curvy cuts, that simulate a body after surgery, and with enhanced features almost in a satirical way.

The key inspiration for this new post-chirurgic body is the Nagababa armchair by Wamhouse Studio, inspired by the UP series of armchairs by Gaetano Pesce. From the armchair of Wamhouse Studio I took the silhouette and to make it wearable I used a very rigid hemp cloth that is then filled with foam rubber and covered with the final fabric.

With this collection Giulia wanted to create a similarity where plastic surgery is like a dish at a huge buffet that can fulfill every taste, hence the name of the collection.

THE DESIGNER: GIULIA ARTONI

Born in a small town in Abruzzo, Giulia was surrounded from a young age by two very different contexts, which are the natural and rural environment of her mother’s family farm, and the world of publishing introduced to her by her father.

After completing her classical education at Liceo Classico M. Delfico, and with the strong support of her family, Giulia decided to follow her creative vein and enroll in Istituto Marangoni.
During her three years course she developed a deep love for every aspect of the creation of a garment: from the research, in which are always present a sense of melancholy and pictures found digging in various anonymous archives, to the realization of the garment.

She’s passionate about minimalism, avant-garde silhouettes, contemporary art, fashion photography and the very specific aesthetic of 1940-50s office decor; all of those combined create a very peculiar style, that doesn’t need artifices to express itself.

School
MILANO FASHION
Section
undergraduate-BA (Hons) Degrees · 3-Year courses · Bachelor of Arts
Country
Italy
MacroArea
FASHION
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