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NEW ELEMENTS By Carola Maccagno
Aimed at investigating the potential of virtual reality as an additional space for the high-end fashion brands, the project consists of a collection of NFT pieces that represent the four Aristotelian elements as symbols of sustainability, accompanied by a real-world accessory to showcase them. This combination of physical and digital content creates a distinctive "phygital" experience that users can access via app, embracing them in a more intense relationship with the brand.
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