Toca


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TEXT(S) TURE(S) Firenze Fashion Show 2025 · Collection by Martina Toya Malo
THE COLLECTION
This collection reimagines Ecuadorian craftsmanship by using Paja Toquilla—traditionally employed for Panama hats—in intricate, hand-crocheted floral compositions. Over 800 flowers were crafted, combining artisanal heritage with innovative silhouettes.
THE DESIGNER

Martina Troya Malo is a 22-year-old Fashion Design & Accessories student from Quito, Ecuador. Deeply rooted in cultural heritage, she collaborated with local artisans to explore material innovation.
“My collection celebrates the beauty of Ecuadorian tradition while pushing its boundaries—transforming Paja Toquilla from ancestral technique to a new language of contemporary design.”
- Martina Troya Malo
School
FIRENZESection
undergraduate-BA (Hons) Degrees · 3-Year courses · Bachelor of Arts
Country
EcuadorMacroArea
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