The Riyadh School x Maze35

Explore the latest stories on creativity and culture from the Middle East in our Maze35 magazine.

From fashion and beauty to design and innovation, this section brings together all articles spotlighting the region’s dynamic and ever-evolving creative scene. Dive into exclusive interviews, trend analyses, and features that capture the energy, talent, and vision shaping the Middle East today.

How Middle Eastern fragrances are conquering the world

Middle Eastern fragrances are reshaping the global perfume industry, blending heritage, bold ingredients and contemporary luxury. This article explores how cultural identity, olfactory storytelling and new consumer tastes are driving their international success and redefining modern perfumery

Kuwait: The Luxury Hub Everyone’s Watching in 2026

Kuwait is emerging as one of the GCC’s most underestimated luxury hubs. From Oud Fashion Talks to data-backed growth and digital innovation, this article explores why Kuwait is shaping the future of fashion, beauty and retail in 2026

Inside Riyadh Fashion Week 2025: Top designers to watch

Riyadh Fashion Week 2025 marked a defining moment for Saudi fashion, blending heritage and innovation. From couture to streetwear, this article highlights the designers and collections shaping the Kingdom’s rising influence on the global luxury stage

How Riyadh is celebrating Christian Dior like never before

Riyadh is reimagining haute couture through the “Christian Dior: Designer of Dreams” exhibition. This article explores how Dior’s legacy is reinterpreted for a Saudi audience, blending heritage, immersive scenography and cultural dialogue within the Kingdom’s ambitious creative transformation.

SS26 beauty trends: The top makeup, hair, and nail looks you’ll see everywhere

Spring/Summer 2026 beauty trends reveal a bold dialogue between minimalism and expressive maximalism. From sculptural hair and statement eye makeup to playful nails, this article explores the runway looks shaping the future of beauty across global fashion weeks