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"All over the world, ‘Made in Italy’ is synonymous with craftsmanship, taste, attention to detail, and quest for quality materials. Ranked by Forbes as one of the most beautiful cities in the world, Florence is a major cultural, artistic, and economic hub.

Besides its historic and artistic treasures, Florence also boasts a long textile and tailoring tradition. Here is where haute couture was born thanks to the fashion show organized in 1951 by Giovanni Battista Giorgini for the journalists and buyers from leading American department stores, who on that occasion discovered Made in Italy unique elegance and beauty.

In Florence, Fashion finds its privileged place in ateliers and leading fashion houses, and is actively supported by institutions and associations which promote fashion-related events often aimed at young designers and talented students. Museums, exhibition venues and industry initiatives are dedicated to fashion with the aim to promote Italy’s fashion system and spread Made in Italythroughout the world.

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