Start your Fashion journey in Milano

MORNING

9am > 10am
FASHION STYILING
Future of Fashion | in the making
The new paradigm of fashion is being recontextualized by the influence of digitalization in the post-truth era. The spectacularization of communication and the new digital drivers such as metaverse, cyber contactless fashion and multiple phygital scenarios generates a new customer journey in which Gen Z consumers apreciate brands more for the values they represent, and with a less product centered approach.

10.30am > 11.30am
FASHION BUSINESS
Responsible Fashion: a Conversation around the Design and the Experience of Sustainability and Inclusivity
The participants will be engaged in a discussion about contemporary trends in responsible fashion. The purpose of the session will be to encourage the audience to approach the topic under the multiple perspectives of environmental and social sustainability, as well as diversity and inclusivity.
Virtuous practices involving creatives, companies and consumers will be discussed at all the stages of the supply chain: from innovative fibers to post-consumer upcycling, from pre-owned marketplaces to adaptive fashion. The workshop will also explore the new frontiers of sustainability and inclusivity under the impact of the digital transformation, critically evaluating the opportunities offered by the emerging fashion practices within the Metaverse.

12pm > 1pm
FASHION DESIGN
Trend Forecasting - how to spot and measure a new trend
In this webinar we will explore simple techniques to identify, analyse and understand the evolution of trends, from their early manifestations using easy parameters.
We will then follow the evolution of a specific trend through a practical example, from the birth of the new phenomenon to its peak and finally its fade phase.

AFTERNOON

2.30pm > 3.30pm
FASHION DESIGN
Trend Forecasting - how to spot and measure a new trend
In this webinar we will explore simple techniques to identify, analyse and understand the evolution of trends, from their early manifestations using easy parameters.
We will then follow the evolution of a specific trend through a practical example, from the birth of the new phenomenon to its peak and finally its fade phase.

4pm > 5pm
FASHION STYLING
Outstanding stylists of the international panorama
A deep-dive in the stylist job through the aesthetics of the current and most important professionals

5.30pm > 6.30pm
FASHION BUSINESS
Responsible Fashion: a Conversation around the Design and the Experience of Sustainability and Inclusivity
The participants will be engaged in a discussion about contemporary trends in responsible fashion. The purpose of the session will be to encourage the audience to approach the topic under the multiple perspectives of environmental and social sustainability, as well as diversity and inclusivity.
Virtuous practices involving creatives, companies and consumers will be discussed at all the stages of the supply chain: from innovative fibers to post-consumer upcycling, from pre-owned marketplaces to adaptive fashion. The workshop will also explore the new frontiers of sustainability and inclusivity under the impact of the digital transformation, critically evaluating the opportunities offered by the emerging fashion practices within the Metaverse.