Elena Scipioni, I'M Alumna of the Fashion Buying & Merchandising course at Istituto Marangoni Firenze, who graduated in 2020, works as a trend forecaster in the cosmetics industry, in particular in the make-up sector.

Before attending Istituto Marangoni, Elena studied East Asian Languages ​​and Cultures in Venice and Ancient Languages ​​and Cultures in Barcelona, subsequently carrying out academic research first in Barcelona and then in Paris. The contact with different cultures and languages ​​- both textual and visual, the multidisciplinary approach, the meticulous research methodology and the study of the formulation and application of trends in product development, strategic marketing and communication, allowed her to enter in the trend forecasting industry.

She is currently working in the trend research and forecasting department at Chromavis Fareva, a multinational cosmetics company specializing in the development and production of make-up for other brands. In this role, she leads the Trend & Style team, exploring future and new trends, taking care of collection concepts and elevating cosmetic products through new storytelling. Her clients include renowned brands such as Sephora, Kiko, Half Magic, Fenty Beauty, Dior, MAC, and YSL.