Stephanie
Dawes
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Stephanie Dawes, I’M Alumna of the Master’s programme in Brand Management at Istituto Marangoni London, is senior professional specialized in product operations and with extensive experience across the luxury Ready-to-Wear and Accessories sectors. She currently serves as Product Director at Victoria Beckham, where she leads global product strategy and operational execution with a strong, data‑driven and end‑to‑end product focus.
After completing a degree in Fashion Business, she began her career working as a Brand Sales Manager at SixAsNine in Toronto, developing a solid commercial foundation through international wholesale exposure and brand positioning. She then relocated to London where she attended Istituto Marangoni London and, after graduating in 2009, joined Hussein Chalayan as Collection Development and Production Manager, overseeing the full product lifecycle for seasonal collections and ensuring seamless collaboration between Product Departments. She later joined OSMAN as Product Operations Manager, leading product strategy and seasonal merchandising planning while strengthening operational efficiency and financial controls.
From 2015 to 2018, she founded and directed Burgeon Studios, a consultancy agency supporting fashion brands across the UK, Europe, Asia and South America. Working with brands including JW Anderson, Wales Bonner and De La Vali to name a few, she focused on optimising product lifecycles, organisational structures, and profitability through cross‑functional operational strategies.
She joined Victoria Beckham in 2018 as Head of Collections, progressing to Collection Director and, since 2023, Product Director. In her current role, she oversees Global Product Assortment Strategy for both Wholesale and DTC Channels and end‑to‑end workflows, leading multidisciplinary teams across merchandising, development, production and technical functions. She drives the Global Pricing Strategy, Product Mix Diversification Strategies and data‑led decision‑making, ensuring alignment across creative, commercial and operational KPIs.
Stephanie Dawes on Istituto Marangoni:
"Marangoni gave me more than just a solid education; it sparked a quiet confidence within me. Arriving from the other side of the world with no connections, breaking into the industry felt nearly impossible. Yet with the tools and network from Marangoni, hard work, discipline, and a hunger to learn, I found opportunities appeared faster than I ever expected. Humility is essential, because when you stay grounded, your mind opens wide and new opportunities seem to find you.
Product Development is a world of many layers, but at its core, it is all about loving the product itself. The magic lies in transforming a vision into something real, shaping ideas into tangible creations. Along the way, you balance commercial goals while fiercely protecting the original spark of creativity that inspired it.
A career in Product Development sits at the heart of the Product Lifecycle, and its beauty lies in the doors it opens to other areas of the Product Lifecycle. It lays a solid foundation in understanding products, empowering you to keep growing your expertise wherever your passion takes you."
