Participants who successfully complete this programme will be awarded with a Master Degree. Recognised by MUR (Italian Ministry of University and Research) participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits.
This Master’s Course is the perfect next step for those who have a background in the Multimedia Art field, as it is specifically tailored for artists and curators working with 3D imagery and emerging technologies. It requires a solid foundation in software and artistic language, along with a passion for technology.
The Master Course in Creative Digital Media recognized by MUR (Italian Ministry of University and Research) explores the interaction between digital and physical dimensions, showcasing how the latest technologies, such as VR, AR and AI, create immersive environments that challenge traditional perceptions of reality.
It trains artists in multimedia creation, covering everything from 3D imaging to video production, and merges artistic freedom with industry collaborations.
Particular attention is given to Video and 3D Design, which encompass video creation, sound design, and the development of static images.
The curriculum combines both practical sessions and theoretical knowledge to provide a comprehensive learning experience.
Florence stands out for its captivating blend of tradition and innovation, making it an ideal hub for meaningful interactions between fashion and art. Its rich heritage, paired with a dynamic industry network, creates a thriving environment for creativity.
The city’s compact size encourages close collaboration between industry and academia, opening up unique opportunities to engage with prestigious brands and cultural institutions, such as Palazzo Strozzi, Museo Ferragamo, and the renowned fashion event Pitti Immagine.
This dynamic environment empowers students to develop essential skills needed for success in the art and fashion sectors, allowing them to adapt effortlessly to a fast-changing market.
The Master Course in Creative Digital Media blends creativity and technology, preparing students for roles in multimedia art, fashion, and advertising. Courses like Design for Communication focus on personal branding and idea presentation, while collaborative projects foster innovation. Students gain hands-on experience in video editing, sound design, and 3D artistry, exploring emerging technologies like VR, AR, and AI to create immersive digital experiences.
A Dynamic Fusion Of Fashion, Art, And Innovation
The Master Course in Creative Digital Media covers a range of essential topics aimed at equipping students with the skills needed to navigate the intersection of creativity and technology.
One notable course, Design for Communication, emphasises personal brand development and effective idea presentation. Collaborative projects like Cuba Lab bring creativity and innovation together to shape fashion campaigns.
Multimedia Artistry: Crafting Creativity Across Industries
Students are trained to work as multimedia artists, creating independent works while also collaborating with brands in areas such as advertising, film, art, and fashion. The program explores various roles, including video editor, sound designer, 3D artist, and art director, providing hands-on experience in managing concepts and moods for projects like fashion shows.
Exploring Advanced Technologies: 3D Design, Animation, and AI Innovation
The program also provides specialised courses in 3D Design, Animation, and Printing, enabling students to master advanced design techniques and modern printing methods to bring their ideas to life. Additionally, students will explore VR, AR, and AI technologies, diving into the latest innovations in art and design.
They will use Virtual, Augmented Reality and Artificial Intelligence to create immersive, forward-thinking experiences.
The course ensures the development of specialised skills in art and fashion, preparing students to take on diverse roles.