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The Course

Fashion Business, Communication & Media

Go viral, post & publish – communicating fashion & style
BA (Hons) Degrees · 3-Year courses
Undergraduate
MILANO
LONDON
These undergraduate programmes are designed for participants looking to enter the fashion world. They provide a complete education at undergraduate level and allow participants to acquire all of the necessary knowledge and skills to carry out a profession in their chosen subject.

MILANO

In a media-dominated world, being able to communicate and connect with consumers through different media techniques or channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries. This three year full time course provides a broad education into cultural, creative and social fashion business contexts alongwith contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. 

15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 17,600
Fee non EU
€ 21,000
11 Oct 2021 - 24 Jun 2022
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 18,600
Fee non EU
€ 22,000
Virtual Open Day Milano Fashion
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Istituto Marangoni Scholarship
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First Class Welcome Pack
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Watch the video
Discover the course
Learning focus
Possible career paths
Study Units · for London school only

Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal. This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks. They understand the philosophy, growth and importance of social media in business, and learn how platforms such Facebook, Instagram, Pinterest, and Twitter are used to represent an organisation, promote a product or a brand, and are powerful tools in connecting with consumers by creating a loyal following. The course focuses on a sound knowledge of traditional and digital marketing, alongside editorial skills for PR and press activity including fashion writing and copyediting, publication advertising & marketing, finance and budget management, as well as media planning, creative direction and fashion shooting - perfectly balancing traditional and new media communication activity. Via the study of semiotics participants analyse the world of verbal and non-verbal communication, learning how to take simple gestures and turn them into influential promotional conversations. This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (communication & new media), completing the course with a distinct professional profile. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • Social media for business
  • Traditional and digital media
  • Advertising & marketing strategies
  • Implementation of a communication campaign
  • Fashion brands and branding
  • Fashion writing & effective copy, editorial
  • Communicating through image
  • Digital image
  • Cultural contemporary perspectives, trends and forecasting
  • Strategies of contemporary fashion photography & video
  • Portfolio and visual communication
  • Design research theory & practice
  • Digital marketing manager
  • Media planner/media manager
  • Communication manager/director
  • Marketing manager
  • Multimedia content designer
  • Social media editor/manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • Editorial Environment
  • Luxury Image & Brand Construction
  • Finance and Management Control

Year three

  • Creative Direction
  • Honours Project Fashion Business Communication & Media
  • Future of Fashion
Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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LONDON

In a media-dominated world, being able to communicate and connect with consumers through different media techniques or channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries. This three year full time course provides a broad education into cultural, creative and social fashion business contexts alongwith contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. 

04 Feb 2021 - 27 Aug 2021
English
Enrollment Fee
£ 3,300
Fee EU
£ 14,150
Fee non EU
£ 17,750
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


11 Oct 2021 - 24 Jun 2022
English
Enrollment Fee
£ 3,300
UK Nationals or UK Domicile fees
£ 12,500
International fees
£ 18,800


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Istituto Marangoni Scholarship
DISCOVER MORE
Watch the video
Discover the course
Learning focus
Possible career paths
Study Units · for London school only

Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal. This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks. They understand the philosophy, growth and importance of social media in business, and learn how platforms such Facebook, Instagram, Pinterest, and Twitter are used to represent an organisation, promote a product or a brand, and are powerful tools in connecting with consumers by creating a loyal following. The course focuses on a sound knowledge of traditional and digital marketing, alongside editorial skills for PR and press activity including fashion writing and copyediting, publication advertising & marketing, finance and budget management, as well as media planning, creative direction and fashion shooting - perfectly balancing traditional and new media communication activity. Via the study of semiotics participants analyse the world of verbal and non-verbal communication, learning how to take simple gestures and turn them into influential promotional conversations. This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (communication & new media), completing the course with a distinct professional profile. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • Social media for business
  • Traditional and digital media
  • Advertising & marketing strategies
  • Implementation of a communication campaign
  • Fashion brands and branding
  • Fashion writing & effective copy, editorial
  • Communicating through image
  • Digital image
  • Cultural contemporary perspectives, trends and forecasting
  • Strategies of contemporary fashion photography & video
  • Portfolio and visual communication
  • Design research theory & practice
  • Digital marketing manager
  • Media planner/media manager
  • Communication manager/director
  • Marketing manager
  • Multimedia content designer
  • Social media editor/manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • Editorial Environment
  • Luxury Image & Brand Construction
  • Finance and Management Control

Year three

  • Creative Direction
  • Honours Project Fashion Business Communication & Media
  • Future of Fashion
Be always updated
VIEW ALL NEWS & EVENTS
FASHION DESIGN SPECIAL COURSE WITH JOHN RICHMOND
DISCOVER YOUR CREATIVE IDENTITY, DEVELOP YOUR TALENT, BECOME YOUR OWN ICON
22 July
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Istituto Marangoni - London Design Festival 2019
16 September
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