Fashion Promotion, Communication & Digital Media
These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.
MILANO
Promoting what is fashionable and making products desirable in a digital and sustainable conscious environment is the work of the fashion promotion and communications expert. Fashion digital communication specialists define and implement advertising campaigns and organise promotional activities through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize and manage presentations, events, editorial plans for social media, fashion shows, exhibitions, public relations activities, prepare editorial plans for social media and actively uses influencer and content marketing.
Validations
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.
Programme Specification
Fashion Promotion Communication and Digital Media
During the course, participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion communication and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on digital public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, and digital events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of digital technologies has changed the face of communication and this course looks at finding the right balance between different strategic and tactical activities, together with tools and media including viral platforms, online blogs, magazines and social media, working with influencer and using collaborations and video to engage with final clients and intermediaries. Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns. A strong attention will be given to debate how Fashion Brands are taking an active role in influencing consumers to act in a responsible way and engage them in environmental and social practices thanks to their sustainable communication.
- Journalistic Writing and Techniques
- Semiology
- Creative Direction
- Brand Management and Innovation
- Editorials and Fashion Styling
- Digital Technologies / Digital Marketing
- Sustainable Communication
- PR and Event Management
- Research Methods
- Social media and digital PR specialist
- Event specialist
- Content creator
- Communication specialist
- PR and digital PR
- Press Officer
PARIS
Promoting what is fashionable and making products desirable in a digital and sustainable conscious environment is the work of the fashion promotion and communications expert. Fashion digital communication specialists define and implement advertising campaigns and organise promotional activities through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize and manage presentations, events, editorial plans for social media, fashion shows, exhibitions, public relations activities, prepare editorial plans for social media and actively uses influencer and content marketing.
Validations
Validated by Regent’s University London
Participants who successfully complete the Fashion Promotion, Communication & Digital Media course taught in Paris will receive the corresponding 'RNCP' title of: “Manager de la communication globale”, recognised by the French State by decision of France Compétences (French Ministry of Labour) of 10-11-2021. As recognised vocational training, level 7 RNCP corresponds to the competences of a Master's degree.
Programme Specification
During the course, participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion communication and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on digital public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, and digital events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of digital technologies has changed the face of communication and this course looks at finding the right balance between different strategic and tactical activities, together with tools and media including viral platforms, online blogs, magazines and social media, working with influencer and using collaborations and video to engage with final clients and intermediaries. Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns. A strong attention will be given to debate how Fashion Brands are taking an active role in influencing consumers to act in a responsible way and engage them in environmental and social practices thanks to their sustainable communication.
- Journalistic Writing and Techniques
- Semiology
- Creative Direction
- Brand Management and Innovation
- Editorials and Fashion Styling
- Digital Technologies / Digital Marketing
- Sustainable Communication
- PR and Event Management
- Research Methods
- Social media and digital PR specialist
- Event specialist
- Content creator
- Communication specialist
- PR and digital PR
- Press Officer
LONDON
This programme is for applicants who have previous undergraduate level study or proven work experience, Students complete the programme with promotion and communication skills for various positions within the fashion, PR, digital media, communications and event management fully realising through both academic study and professional placement and projects the creative and communication industries.
Validations
Validated by Regent’s University London
Programme Specification
Throughout the programme you will learn how to anticipate and respond to developments and trends in media and communication through both online and offline channels. You will explore the theories and debates that dominate Luxury fashion cultures and communication which then inform trend and fashion practice. Through Creative Direction practice and experimentation you will evaluate different techniques applicable in creating and understanding the role of “image” in fashion, as well as analysing and interpreting historical and contemporary references.
Particular reference is placed on Digital innovation and new media digital content. You will identify key players and influencers in the fashion industry and learn how to manage and execute branding campaigns with particular reference to brand identity and visual communications.
Gaining experience of creative writing processes and fashion journalism styles and techniques understanding editorial and creative direction in media and magazines will enable you to write for various multi platform media and understand the impact of how digital technologies has changed the face of communication.
- Fashion promotion and PR
- Creative Writing and Journalistic techniques
- Digital Multimedia Communication
- Art Direction
- Editorial and Creative Direction
- Fashion Visualisation
- Digital content creation and the digital Marketplace
- Strategic Management
- Fashion Branding
- Enterprise and Innovation
- Setting up or transforming their own business
- Social Media and content creator
- Fashion Journalist
- Magazine editorial
- Magazine online/offline journalist
- Event Specialist
- Communications specialist
- PR and Digital PR Executive
- Press Officer
We encourage students through creative innovation, enterprise and professional development to explore their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving.
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