FASHION BUSINESS & MARKETING
Learn the key rules of marketing for the fashion industry
Business professionals in fashion and luxury companies define marketing plans, organise promotional events, create communication and advertising strategies, and put all these into action. For individuals wishing to up-skill, change career direction, or undertake a professional study abroad experience on a limited time frame, this intensive five months Fashion Business & Marketing course provides knowledge of key business and marketing strategies specifically developed for the fashion and luxury industries. Fashion business and marketing professionals are multi-skilled individuals covering strategic roles in the industry; their work spans many areas including communication, branding, management, buying, styling and digital marketing to name just a few. With previous undergraduate level training, or relevant work experience, participants evaluate past and present marketing strategies used by top industry players in order to make strategic decisions. After graduation research is key in analysing competitor activity, including monitoring the use of different business marketing tools, from more traditional methods to online digital marketing techniques. They consider promotion through various media including fashion advertising and visual display techniques, and are encouraged to challenge the traditional, investigating unconventional and innovative tactics used by top brands. Through solid business acumen and creative communication skills participants,learn how to communicate an authentic message and uphold and promote the company or brand image, as well as acting on opportunities in new media (social media, virtual platforms). The fashion course takes into consideration new attitudes in fashion and their influence on business, including sustainable fashion, the intensive syllabus also covers the more traditional aspects of business including new methods of customer relationship management, negotiation skills, consumer behaviour, leadership, and professional communication and presentation skills.
POSSIBLE CAREER PATHS
• Buying & branding manager
• Business developer
• Import/export manager
• Marketing director
• Product manager
• Retail & strategic manager
• Marketing communication channels (fashion & luxury goods)
• Digital marketing & new media
• Fashion business economics
• Fashion production management
• Fashion PR, promotion and advertising
• Visual display and merchandising
• Creative research methods and industry analysis
• The history of fashion
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