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Fashion Management & Brand Strategies
Aimed at students with at least one-year previous study in their selected area, study abroad semesters (5-6 months) offer participants a chance to gain invaluable insights into European style and lifestyle, cultural influences, trends, contemporary issues as well as the impact of luxury companies and brands, and creative and contemporary issues in art and design in Europe’s capitals.
Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’. This semester course covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research. Aimed at students with at least one-year previous undergraduate study in fashion business, buying or similar field, this inspiring short course encourages participants to develop forward thinking business acumen, as well as broadening horizons for personal growth and future career development.
- Fashion Psychology
- Interdisciplinary Project
- Brand Insight
- Fashion Digital Lens
- Fashion Promotional Mix
- Project Management
- Green Marketing
- Value Marketing Planning
- Luxury Business Models
- Finance and Management Control
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Aimed at students with at least one-year previous study in their selected area, study abroad semesters (5-6 months) offer participants a chance to gain invaluable insights into European style and lifestyle, cultural influences, trends, contemporary issues as well as the impact of luxury companies and brands, and creative and contemporary issues in art and design in Europe’s capitals.
Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’. This semester course covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research. Aimed at students with at least one-year previous undergraduate study in fashion business, buying or similar field, this inspiring short course encourages participants to develop forward thinking business acumen, as well as broadening horizons for personal growth and future career development.
- Fashion Psychology
- Interdisciplinary Project
- Brand Insight
- Fashion Digital Lens
- Fashion Promotional Mix
- Project Management
- Green Marketing
- Value Marketing Planning
- Luxury Business Models
- Finance and Management Control
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