Experience Meets Artificial Intelligence: New Perspectives for Design Professionals
Experience Meets Artificial Intelligence: New Perspectives for Design Professionals
How can AI be integrated into your working methods to expand creative possibilities and develop new business opportunities? Istituto Marangoni Milano Design presents AI-Enhanced Luxury Interior Design, the professional course developed in collaboration with Cappellini and Versy.
Anyone working in the design industry knows that no technology can replace experience, aesthetic sensitivity or the ability to understand and interpret a client’s needs. But what happens when these skills are enhanced by the possibilities offered by artificial intelligence? This is an increasingly relevant question for architects, interior designers and industry professionals, who are now engaging with tools that are transforming not only the creative process, but also the way they organise their work and interact with the market.
Today, AI makes it possible to rapidly explore different design solutions, experiment with materials and atmospheres, develop visualisations and communicate ideas through new forms of expression. But its potential extends far beyond the design process itself: from managing day-to-day activities and preparing presentations to marketing and client relations, artificial intelligence can help streamline processes and free up valuable time to focus on higher-value creative activities.
For established professionals, learning how to use AI does not mean starting from scratch, but rather expanding their existing skill set, experimenting with new approaches to design and identifying further opportunities for growth. This perspective is particularly relevant in the luxury sector, where technological innovation must necessarily engage in a dialogue with design culture, attention to detail and the ability to create personalised experiences.
AI-Enhanced Luxury Interior Design: A Course for Design Professionals
This vision is at the heart of AI-Enhanced Luxury Interior Design, the professional course offered by Istituto Marangoni Milano Design and developed in collaboration with Cappellini and Versy. Designed for professionals who are already established in the industry, the course provides an opportunity to update their skills, acquire new tools and integrate them effectively into their professional practice.
The programme explores the use of artificial intelligence across the different stages of the design process, from creative research and concept generation to spatial visualisation and project presentation. The aim is not simply to learn how to use new platforms, but to understand how they can become part of an established working method, while always keeping the designer’s role at the heart of the process.
Alongside its creative applications, the course also explores how AI can support professional practice and business development. For those who run a studio, work as freelancers or hold creative roles within a company, these skills can translate into new ways of organising projects, communicating with clients and strengthening their professional identity.
Another distinctive feature of the course is its collaboration with Cappellini and Versy, bringing together two complementary dimensions: on the one hand, the design culture and expertise of a leading name in international design; on the other, the opportunities offered by emerging technologies and artificial intelligence. This combination allows participants to explore innovation from a practical perspective, closely connected to the demands of the market and the luxury interior design industry.
An Experience Connected to Milan Design Week 2027
The course is structured around the needs of professionals already working in the industry, combining predominantly online learning with an in-person experience in Milan, scheduled from 12 to 23 April 2027, during Milan Design Week.
This provides an opportunity to complement technological skills with direct exposure to the design world through visits, professional encounters and activities focused on emerging trends. Milan Design Week thus becomes an integral part of the learning experience, giving participants the opportunity to gain a deeper understanding of the changes shaping the industry while expanding their professional network.
The programme culminates in the development of a luxury interior design project that brings together the tools and skills acquired throughout the course, from the creative dimension to communication and strategy.
The true value of artificial intelligence lies not in replacing experience, but in expanding the possibilities available to those who already have it. This is why AI-Enhanced Luxury Interior Design is aimed at professionals who are looking for more than a technological update: professionals who want to continue evolving, experiment with new approaches and discover further opportunities for growth in an industry that is constantly changing.
Discover the AI-Enhanced Luxury Interior Design course