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Fashion E-Business and Digital Transformation


Fashion E-Business and Digital Transformation

The new Master Course in partnership with Yoox-Net-A-Porter
03 June 2021

Istituto Marangoni Firenze, in partnership with Yoox Net-A-Porter Group, launches the Master in Fashion e-Business and Digital Transformation, designed for students who want to develop the necessary skills to work in the context of digital transformation that companies are experiencing.

A course designed to provide the right tools to master brand management and business growth within companies in the sector and enable them to apply the digital knowledge gained during the nine months of lessons.

Thanks to the partnership with Yoox Net-A-Porter, students will have the opportunity to explore some issues related to digital innovation and to have direct contact with the professionals of the Group.

Guest lectures, Workshops in teamwork and Masterclasses with industry experts will be just a few of the initiatives aimed at helping young students to immerse themselves in the digital evolution of the fashion industry as well as Project Works, which will allow students to understand the needs of a company and develop an effective strategic and executive plan.

The goal is not only to train professionals with digital skills but to provide students with the tools to face a 360-degree transformation of the sector and learn to think in an innovative way so that their professionalism becomes an added value for companies. 

Students will explore new E-business and Digital Transformation models, Design Thinking and Business Trend methodologies such as sustainability.
A full immersion in the business channels that will provide an in-depth view of the power of new media and influencers, together with an evolution of the social media landscape in an all-encompassing educational experience to train professionals who will be able to manage and promote competently the digital evolution.



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