Fashion e-business and digital transformation
The Master Course in Fashion e-business and digital transformation is designed to train fashion and luxury business students to become leaders in the digital transformation of fashion and luxury industries. Upon completion of the course, students will be able to master brand management and business growth in challenging environments, established companies and family businesses pertaining to the fashion, luxury and creative industries, so as to put into practice the innovative digital knowledge acquired.
The course is developed around key units that introduce students to the innovative scientific approach applied to Fashion and Luxury, the discovery of the most advanced Digital Strategies and tools (with a special in-depth analysis on China), but also the understanding of e-business evolution in the Industry and how its key players managed to reach global success.
Students dive deep into effective and intuitive e-business models, design thinking methods as well as key topics such as sustainability and digital regulations. Moreover, participants are trained to develop business mindset tools and skills, including personal branding.
Thanks to the partnership with Yoox Net-A-Porter, the course offers a full immersion in new business channels and provides students an in-depth view of the power of new medias and influencers, together with the evolution of the social media landscape.
Participants focus on innovation and digital leverages that support business growth and brand awareness through workshops, individual research and team project. Students are further supported in the development of an industry project that requires the integration of methodology and knowledge acquired throughout the course. Students also benefit from various masterclasses from Industry key players, guest talks with knowledgeable experts as well as lessons held by acknowledged professionals of the digital, fashion, luxury, creative industries to develop their own business projects.
- The Art of Innovation in Fashion and Luxury
- Innovation as Scientific Approach
- Fashion, Luxury Brands and the Digital Transformation Age
- Digital Business Strategy, Metrics and Key Tools for Brand Growth
- Business Model Canvas and Effective Business Strategies
- Digital Executive Officer
- Chief Digital and Marketing Officer
- Head of Digital and Innovation
- Digital Communication Manager
- Digital Transformation and Business Development Manager