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The Course

Fashion omnichannel & e-commerce

Shaping the future of the fashion commerce
Master's Degrees • Master's Courses
Postgraduate
MILANO

The strategic development of the fashion Industry is linked to a recent expansion of the retail channels, combining heritage and innovation: from high-street boutiques to multi-brand e-commerce. In today’s market, without a deep and well-thought omnichannel commercial strategy, Fashion Brands cannot survive. Over the last few years we have been living important changes that require a new mindset, with the overall objective of integrating physical and digital channels.

MILANO

During the course, participants have the chance to investigate the most innovative and recent technologies, as well as new approaches and their application on the customer experience. The main objective is to train future managers, so that they can drive digital revolution and the challenges companies will have to face in the near future in global markets. 

11 Oct 2021 - 24 Jun 2022
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 26,600
Fee non EU
€ 29,000
First Class Welcome Pack
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Virtual Open Day Milano Fashion
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Istituto Marangoni Scholarship
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THE COURSE
LEARNING FOCUS
CAREER OPPORTUNITIES

A special focus is given to innovative examples and case studies of Italian retail brands that manage to offer an integrated online/offline experience. Additionally, the impact of digital technologies is also covered, while analyzing in depth the full cycle of the fashion product: from the supply chain and creative process to the marketing and communication plan development. Participants learn how to critically debate the convergence of communication and commercial platforms, along with the issues and challenges presented by the new interconnected and international markets, where social and environmental sustainability play an important role. 

The course equips students with relevant skills needed to collect, analyse and use big data and relevant KPIs, combined with a qualitative and deep understanding of trends and consumer insights with a commercial and business approach: this is useful to be ready and skilled to face the challenges of tomorrow, applicable to many professional fields in the Fashion Industry.

  • General Management in Retail Companies
  • Omnichannel retail strategies and Digital Retail Branding
  • Visual display and store management
  • E-commerce and omnichannel business models
  • Big data analysis and Customer Relationship development
  • Omnichannel buyer
  • Cross-channel merchandiser
  • Digital retail specialist
  • E-commerce specialist
  • Retail operation & data scientist
Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Courses starting in February 2021
In addition to postgraduate courses, more than 90% of the School’s three-year...
03 November
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