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The Course

Fashion & Luxury Brand Management

Become the guardian of luxury brands
Master's Degrees • Master's Courses
Postgraduate
MILANO
FIRENZE
PARIS
LONDON

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.

MILANO

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandisingmarketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

 

23 Jan 2023 - 20 Sep 2023
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€28,300
Fee non EU
€30,800

Programme Specification

Virtual Open Day Milano Fashion
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Get ready to start your journey
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Scholarship
February 2023
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Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. 

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection.

Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital  media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

 

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Future of Fashion and Luxury
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

FIRENZE

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandisingmarketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

23 Jan 2023 - 20 Sep 2023
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,200
Fee non EU
€29,800

Programme Specification

Virtual Open Day Firenze
DISCOVER MORE
Scholarship
February 2023
DISCOVER MORE
Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. 

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection.

Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital  media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

 

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Future of Fashion and Luxury
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

PARIS

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. To support the strategy of a brand, the brand manager/marketing director must devise a development plan or a marketing strategy to enter new markets.

03 Oct 2022 - 12 Jan 2024
English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,200
Fee non EU
€29,800
01 Feb 2023 - 26 Apr 2024
English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,200
Fee non EU
€29,800

Validations

Manchester Metropolitan University

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).

RNCP

Participants who successfully complete the Fashion & Luxury Brand Management course taught in Paris will receive the corresponding 'RNCP' title of: "Manager Marketing du Luxe", recognised by the French State by decision of France Compétences (French Ministry of Labour) of 10-11-2021. As recognised vocational training, level 7 RNCP corresponds to the competences of a Master's degree.

Open Day Paris
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Scholarship
February 2023
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Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

LONDON

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandisingmarketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

03 Oct 2022 - 12 Jan 2024
English  - Fee
Enrollment Fee
£4,400
UK Nationals or UK Domicile fees
£18,900
International fees
£25,800
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


01 Feb 2023 - 26 Apr 2024
English  - Fee
Enrollment Fee
£4,400
UK Nationals or UK Domicile fees
£18,900
International fees
£25,800
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


Virtual Open Day London
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Clearing 2022
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Scholarship
February 2023
DISCOVER MORE
Watch the video
Scopri il corso
Learning focus
Possible career paths
BOF · Badge of Excellence
Study Units

This 15-month course (including placement) provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation
Are you interested in one of the courses?