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The Course

FASHION & LUXURY BRAND MANAGEMENT

Become the guardian of luxury brands
Master's Degrees • Master's Courses
Postgraduate
MILANO
FIRENZE
PARIS
LONDON
MIAMI

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.

MILANO

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

15 Feb 2021 - 24 Sep 2021
Italian · English
Fee Membership
€ 5,500
Fee EU
€ 27,700
Fee non EU
€ 30,100
15 Feb 2021 - 24 Sep 2021
Italian · English
Fee Membership
€ 5,500
Fee EU
€ 27,700
Fee non EU
€ 30,100
11 Oct 2021 - 24 Jun 2022
Italian · English
Fee Membership
€ 5,500
Fee EU
€ 27,700
Fee non EU
€ 30,100

Programme Specification

Virtual Open Day Milano Fashion
DISCOVER MORE
Scholarship
DISCOVER MORE
WATCH THE VIDEO
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager
  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
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Be always updated
VIEW ALL NEWS & EVENTS
MILANO FIRENZE OPEN WEEK · 9th - 13th November
09 November
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The Milano School of Fashion takes part in Fashion Graduate Italia 2020
23 September
Read More

FIRENZE

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

15 Feb 2021 - 24 Sep 2021
Italian · English
Fee Membership
€ 5,500
Fee EU
€ 26,200
Fee non EU
€ 28,200
11 Oct 2021 - 23 Jun 2022
Italian · English
Fee Membership
€ 5,500
Fee EU
€ 26,600
Fee non EU
€ 28,600

Programme Specification

Scholarship
DISCOVER MORE
Istituto Marangoni Scholarship
DISCOVER MORE
WATCH THE VIDEO
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager
  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
MILANO FIRENZE OPEN WEEK · 9th - 13th November
09 November
Read More
Felipe Fialo
Graduated At Istituto Marangoni Firenze, Winner Of “Its Fondazione Ferragamo Award” And “Its People’s Choice Award” Of Its Contest 2020.
28 October
Read More

PARIS

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

01 Feb 2021 - 29 Apr 2022
English
Fee Membership
€ 5,500
Fee EU
€ 26,200
Fee non EU
€ 28,200
11 Oct 2021 - 14 Jan 2023
English
Fee Membership
€ 5,500
Fee EU
€ 26,600
Fee non EU
€ 28,600
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


Open Day Paris
DISCOVER MORE
Scholarship
DISCOVER MORE
WATCH THE VIDEO
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager
  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
LAB.SCENE FINDS ITS FIRST DESIGNERS TO LAUNCH
13 December
Read More
Istituto Marangoni Paris Launches LAB.SCENE
04 September
Read More

LONDON

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

04 Feb 2021 - 29 Apr 2022
English
Fee Membership
£ 4,400
Fee EU
£ 21,400
Fee non EU
£ 23,800
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


WATCH THE VIDEO
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager
  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
FASHION DESIGN SPECIAL COURSE WITH JOHN RICHMOND
DISCOVER YOUR CREATIVE IDENTITY, DEVELOP YOUR TALENT, BECOME YOUR OWN ICON
22 July
Read More
Istituto Marangoni - London Design Festival 2019
16 September
Read More

MIAMI

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

WATCH THE VIDEO
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager
  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
IMFT · Miami Edition
13 May
Read More
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30 November
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