The first certificate level programme or ‘block’ starts with an overview of the fashion system, and the principles of business practice, together with fashion marketing and current key trends. The course also looks into leadership and developing a business marketing ‘mind-set’, necessary for key industry roles, including finance, pricing, and buying.
Fashion business 1 (24 weeks)
The second and final certificate level programme progresses further in marketing strategies and the promotional mix, as well as investigating the power of communication and the creation of ‘aspirational desire’ in fashion products.
Fashion business 2 (24 weeks)
Progression Programmes are groups of specialised learning blocks or ‘levels’ that prepare participants with the skills and knowledge to enter the fashion industry. Each course is structured in four (4) distinct certificate levels ranging from an introductory level, working through to a higher comprehension of skill and study.
Fashion business professionals work in production, communication, marketing and retail and must possess a comprehensive knowledge of the fashion panorama. They have the skills to work on a variety of projects including management, branding, and digital marketing plans; they are experts in the business of fashion. This certificate programme provides participants with a strategic and market oriented blend of the main perspectives in fashion business; looking at business models, operational strategies, marketing, pricing and finance. Participants will take a 360 look at product development in the luxury industry, as well as an introduction to CRM, key to business success today. They will analyse the ‘new consumer’, to understand key trends and influences, and gain a solid foundation in fashion marketing and communication techniques used by today’s main players. The programme also covers current issues in the fashion and luxury industries, such as sustainability, and digital marketing omnichannel; necessary to define an effective business plan to meets the demands of the future fashion industry.