Fashion Business

Fashion business professionals work in production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They have the skills to work on a variety of projects including management, branding, styling and digital marketing plans; they are experts in the business of fashion.

This Fashion Business programme provides participants with a strategic and market oriented blend of the main perspectives in fashion business; looking at business models, operation strategies, marketing, pricing and finance. Participants will take a 360 look at product development in the luxury industry, as well as an introduction to CRM, key to business success today. They will analyse the ‘new consumer’, looking at key trends and influences, and gain a solid foundation in fashion marketing and communication techniques used by todays main players. The programme also covers current issues in the fashion and luxury industries, such as developing sustainability, and digital marketing omnichannel; necessary to define an effective business plan to meet the demands of the future fashion industry.

Upon completion of each level of the programme, participants gain a solid foundation in key business practice, and are encouraged to apply critical thinking to their own planning and project development. The Fashion Design Programme is delivered in two distinct certificate level programmes, and participants can choose when to build on their experience by progressing from one level to another, giving them complete control on their own progress and achievement. On successful completion each level participants will have gained a solid base in business and marketing for luxury, to enable them to enter the industry, or to progress further in their studies to a higher level of comprehension and skill. The course is aimed at candidates who have the ambition to become business professionals, start their own business or work in management roles within the fashion design and creative industries.

Fashion Business 1 (24 weeks)

The first level certificate programme starts with an overview of the fashion system, and the principles of business practice, together with fashion marketing and current key trends. The course also looks into leadership and developing a business marketing ‘mind-set’, necessary for key industry roles, including finance, pricing, and buying.

Fashion Business 2 (24 weeks)

The second level programme progresses further in marketing strategies and the promotional mix, as well as investigating the power of communication and the creation of ‘aspirational desire’ in fashion products.