Atlético de Madrid has always embodied values such as determination, authenticity, and team spirit. With these principles in mind, the club is launching a new contest for the students of Istituto Marangoni Milano. Promoted as part of the Creators Club initiative, the project invites both undergraduate and master’s students of fashion design to reinterpret the club’s visual identity and principles through the lens of fashion and the unique style of each young designer.

The goal is clear: to merge the passion for football with stylistic innovation, creating unique garments that express intensity, team spirit, and determination. The students will immerse themselves in the club's history, examining its essence to translate it into a contemporary aesthetic vision.

The best projects will travel to Madrid, where finalists will have the opportunity to learn more about the connection between sports and fashion design through an exclusive meeting with the club. A panel of experts will select the winning project, which may be integrated into future collaborations between Atlético de Madrid and Istituto Marangoni Milano.

«Football today is more than just a sport; it is a cultural expression, a style, and a vision. With this project, we aim to continue supporting emerging talents who share this perspective.»the organisers comment.

Through this initiative, Atlético de Madrid and Istituto Marangoni Milano reaffirm their commitment to nurturing young talents and exploring new creative horizons. The project has been launched; now, it is up to the students to unleash their creativity.

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Atlético de Madrid x Istituto Marangoni Milano project launch