What does it mean to be able to present one's creative work in the artist's studio-home, which gave life to one of the brands that have become icons of Italian creativity worldwide?

This is what happened to the students of the Master in Digital Art Direction. For the Final Delivery of their Industry Project in collaboration with Fornasetti, they had the opportunity to present their creative works to the company in the very place where Piero Fornasetti gave life to his first women's faces.  

"Where Imagination Meets Art and Design": this was the title of the brief launched by Fornasetti to the students, who the brand challenged to produce a project that would enhance the savoir-faire of the Italian brand by transporting it to a completely digital level. They had to create an immersive experience that would convey the brand's heritage and originality using modern technologies, from augmented reality to the metaverse, while taking as its starting point a physical location such as a pop-up store or a retail outlet designed for the occasion.

The students developed creative projects that unbridled their imagination to recount the Fornasetti world in the most creative way possible. They imagined Instagram filters, augmented reality animations, interactive sites and physical installations that could take the user by the hand and transport them into the incredible universe of the brand that has contributed to making Italian design famous around the globe.

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Fornasetti · Creative works