Granddaughter of Ottavio and Rosita Missoni, who founded the family’s fashion house in 1953, Margherita Maccapani Missoni formerly worked as an ambassador for the house and design assistant to her mother Angela Missoni, the group Creative Director. While being the face of Missoni, Margherita studied philosophy at the University of Milan and afterwards at Columbia University in New York. In 2018, she took the helm of M Missoni by becoming its Creative Director. During the conversation, part of Enhancing The Future project, Margherita went through the different steps she has taken to experiment and grow from a professional point of view, the family environment full of art and culture that has deeply influenced her work , the importance of social responsibility and to rethink the approach towards fashion to make it more coherent with the ever changing needs of society and youngsters’ visions. Margherita Missoni · New Generations