Students are taking part in the mentorship program “How to Create Your Brand Identity: The Power of Storytelling.”
Running from January to May, the program features a series of sessions, talks, and lectures led by Sara Sozzani Maino, designed to provide students with essential insights and intensive, hands-on skills.

The Mentorship Journey

Throughout the mentorship, students explore how research, identity building, and narrative design work together to shape a brand. Each participant develops the foundations of their own brand identity, from core values to tone of voice, from visual codes to potential collaborations.

Tools & Creative Process

The journey includes crafting storytelling, design, and image mood boards, key tools for translating ideas into a coherent and contemporary visual language.

By the end of the program, every student will produce a brand identity manifesto, a visual narrative, and a creative ecosystem that reflect who they are, and the vision they aim to bring into the world.

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