Discovery luxury with Marco Maniero, Senior Area Retail Manager at Bvlgari

Join us for an engaging session that explores the evolving concept of luxury and how it is defined today by leading brands such as Bvlgari. It examines how luxury has moved beyond the product itself to become a holistic brand experience, encompassing craftsmanship, communication, and retail environments.

Through the analysis of Bvlgari, the session highlights how contemporary luxury is expressed through design excellence, brand storytelling, and immersive in‑store experiences, illustrating how these elements work together to create lasting brand value.

About the speaker:

Marco Maniero, Senior Area Retail Manager at Bvlgari. Marco has over 20 years of experience in retail management, sales, and operations in the luxury industry, bringing deep expertise in luxury brand strategy, customer experience, and retail excellence.

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