Shift from Product to People

Join us for an interactive session where you’ll explore customer-centric thinking and actively create your own customer archetype, gaining hands-on insight into how meaningful retail experiences are designed.

About the speaker:

Sara Gabbioni is a global design professional with 8+ years of experience across Europe, the USA, China, Africa, and Saudi Arabia, specializing in customer-centric research and journey design. Also a lecturer in Design Thinking and co-founder of the NGO Startup Africa Roadtrip.

About the Event:

Thuluthiyyat Istituto Marangoni (Tuesdays at Istituto Marangoni) – Monthly Fashion Talks, an inspiring evening series at Istituto Marangoni Riyadh. Each month, creative minds from the worlds of fashion, beauty, and design share their journeys, insights, and experiences shaping Saudi Arabia’s evolving creative landscape.

Enjoy engaging talks, open discussions, and networking with industry professionals, students, and enthusiasts — all in an intimate and creative atmosphere at our KAFD campus.

Discover ideas, stories, and style — every Month at Istituto Marangoni Riyadh.

The event will be held at Istituto Marangoni Riyadh, Floor 10, King Abdullah Financial District (KAFD), Building 4.10, Al Aqiq, 13519, Riyadh.

The building entrance is located opposite Spinneys. Guest parking is available immediately after the entrance gate, in the basement of the building.

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