Tuesday Riyadh · The Art of Luxury: Crafting Success Through Marketing with Farah Antar

In this session, Farah will explore how storytelling, identity, and strategic marketing come together to build impactful luxury brands that resonate with modern audiences. From defining brand voice to creating meaningful cultural connections, attendees will gain valuable insights into the evolving world of luxury communication and creative strategy.

About the speaker:

Farah Antar is a creative strategist with over a decade of experience building culturally relevant brands and shaping compelling narratives. Her work spans luxury destinations, hospitality, aviation, automotive, and government projects, where she helps brands define their voice and create meaningful connections with modern audiences.

With a strong interest in fashion as a powerful form of identity and expression, Farah brings a strategic perspective rooted in culture, storytelling, and creative thinking. She believes the most impactful brands are those that don’t just communicate, but create meaning and emotional resonance.

About the Event:

Thuluthiyyat Istituto Marangoni (Tuesdays at Istituto Marangoni), Monthly Fashion Talks, an inspiring evening series at Istituto Marangoni Riyadh. Each month, creative minds from the worlds of fashion, beauty, and design share their journeys, insights, and experiences shaping Saudi Arabia’s evolving creative landscape.

Enjoy engaging talks, open discussions, and networking with industry professionals, students, and enthusiasts, all in an intimate and creative atmosphere at our KAFD campus.

Discover ideas, stories, and style every Month at Istituto Marangoni Riyadh.

The event will be held at Istituto Marangoni Riyadh, Floor 10, King Abdullah Financial District (KAFD), Building 4.10, Al Aqiq, 13519, Riyadh.

The building entrance is located opposite Spinneys. Guest parking is available immediately after the entrance gate, in the basement of the building.

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