Talent contest in partnership with M&C Saatchi
Talent contest in partnership with M&C Saatchi
TRUE VOICES, NEW VISIONS: HUMAN AND AI CO-CREATION IN DIGITAL VIDEO
In partnership with M&C SAATCHI, this new scholarship contest is aimed at the young talents interested in Digital Art Direction.
The objective of the contest is to explore how new generations of storytellers are reinventing the language of video in the age of artificial intelligence, bearing in mind the use of ethical, personal, and imaginative uses of AI, is not a replacement for human creativity, but a companion to it.
Participants are required to to submit short videos that explore the creative intersection between traditional filmmaking and AI-generated content.
ABOUT THE COMPANY
M&C Saatchi Group is an international communication company, formed in May 1995 as an advertising agency. With more than 2.400 staff, the group has its headquarters in London, and offices in several other countries.
M&C Saatchi Group claims to be the world's largest independent communications network. The creative agency's approach is “Brutal Simplicity of Thoughts”: the art of simplifying to give life to impactful ideas that take shape in the territory and across all communication channels, both offline and online.
THE SCHOLARSHIP
The winner will be awarded a scholarship up to a 50% deduction on the tuition fee (enrollment fee is due) for the Master in Digital Art Direction starting in September 2025 in Milano Design school.
THE PROJECT
The project must contain short-form video of maximum duration 1 minute, accompanied by a brief description of the concept (maximum 500 words).
- The story can be personal, poetic, political or experimental. What matters is authenticity, inclusivity and a thoughtful approach to AI.
- Combine real footage with AI-generated images, sounds, or text in a way that reflects their unique voice. This is not about perfection, but perspective.
- Show how human creativity evolves when it dialogues with machine intelligence.
To join the contest, kindly refer to the scholarship regulation for further information about participation criteria.