Fashion Buying & Merchandising

-Analysis of a luxury brand, development of a new collection proposal and merchandise plan for new retail spaces. 

-Development of buying, pricing and promotion strategies for new products to be presented in the market and to engage the current consumer.

-Create and develop the order of product collections for different types of phygital retail in the world. 

Thanks to the location and cultural richness, studying Fashion Buying and Merchandising in Istituto Marangoni Firenze can enhance your experience and career trajectory due to the vibrant fashion scene, anchored by Pitti Immagine trade fairs, and the proximity to renowed production centers. 

Thanks to Istituto Marangoni’s strong connections with leading industry players, students gain the opportunity to work on high-impact projects that foster their professional growth. Collaborations span an impressive roster of international brands, including Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, Dior, and Louis Vuitton.

In the fast-paced world of fashion, success hinges on the ability to anticipate trends, decode consumer desires, and ensure the right products reach the market at the perfect moment.

Istituto Marangoni Firenze’s Master in Fashion Buying and Merchandising equips aspiring professionals with the strategic expertise and industry insight needed to thrive in these influential roles.