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The Course

FASHION PROMOTION, COMMUNICATION & MEDIA

Making fashion and luxury products desirable
Master's Degrees • Master's Courses
Postgraduate
MILANO
FIRENZE
PARIS
LONDON

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.

MILANO

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. 

15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 27,700
Fee non EU
€ 30,100
Branded Scholarships
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First Class Welcome Pack
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Istituto Marangoni Scholarship
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DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines and social media – also investigating the use of new media for commercial benefit. Together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

  • Journalistic Writing and Techniques
  • Communication, Advertising and Promotion Strategies
  • Semiology
  • Visual Communication and Fashion Images
  • Editorials and Fashion Styling
  • Digital Technologies / Digital Marketing
  • Big Data, Analytics and Digital Disruption
  • Brand Ethics and Corporate Social Responsibility
  • PR and Event Management
  • Research Methods
  • Social media and web content editor
  • Event specialist
  • Art Direction
  • Communication specialist
  • Digital marketing manager
  • PR and communication manager
  • Press Officer
  • Communication & Criticism
  • Fashion & Culture
  • Contextual and Cultural Studies
  • Creative Direction
  • Research Methods
  • Industry Placement
  • Innovative Communication
  • Dissertation

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Hybrid Learning
27 November
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FIRENZE

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. 

15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 26,200
Fee non EU
€ 28,200
Branded Scholarships
DISCOVER MORE
First Class Welcome Pack
DISCOVER MORE
Virtual Open Day Firenze
DISCOVER MORE
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines and social media – also investigating the use of new media for commercial benefit. Together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

  • Journalistic Writing and Techniques
  • Communication, Advertising and Promotion Strategies
  • Semiology
  • Visual Communication and Fashion Images
  • Editorials and Fashion Styling
  • Digital Technologies / Digital Marketing
  • Big Data, Analytics and Digital Disruption
  • Brand Ethics and Corporate Social Responsibility
  • PR and Event Management
  • Research Methods
  • Social media and web content editor
  • Event specialist
  • Art Direction
  • Communication specialist
  • Digital marketing manager
  • PR and communication manager
  • Press Officer
  • Communication & Criticism
  • Fashion & Culture
  • Contextual and Cultural Studies
  • Creative Direction
  • Research Methods
  • Industry Placement
  • Innovative Communication
  • Dissertation

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
Read More
Hybrid Learning
27 November
Read More

PARIS

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. 

08 Feb 2021 - 29 Apr 2022
English
Enrollment Fee
€ 5,500
Fee EU
€ 26,200
Fee non EU
€ 28,200
11 Oct 2021 - 14 Jan 2023
English
Enrollment Fee
€ 5,500
Fee EU
€ 26,600
Fee non EU
€ 28,600
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


Istituto Marangoni Scholarship
DISCOVER MORE
Branded Scholarships
DISCOVER MORE
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines and social media – also investigating the use of new media for commercial benefit. Together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

  • Journalistic Writing and Techniques
  • Communication, Advertising and Promotion Strategies
  • Semiology
  • Visual Communication and Fashion Images
  • Editorials and Fashion Styling
  • Digital Technologies / Digital Marketing
  • Big Data, Analytics and Digital Disruption
  • Brand Ethics and Corporate Social Responsibility
  • PR and Event Management
  • Research Methods
  • Social media and web content editor
  • Event specialist
  • Art Direction
  • Communication specialist
  • Digital marketing manager
  • PR and communication manager
  • Press Officer
  • Communication & Criticism
  • Fashion & Culture
  • Contextual and Cultural Studies
  • Creative Direction
  • Research Methods
  • Industry Placement
  • Innovative Communication
  • Dissertation

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
Hybrid Learning
27 November
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LAB.SCENE FINDS ITS FIRST DESIGNERS TO LAUNCH
13 December
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LONDON

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. 

04 Feb 2021 - 29 Apr 2022
English
Enrollment Fee
£ 4,400
Fee EU
£ 21,400
Fee non EU
£ 23,800
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


11 Oct 2021 - 14 Jan 2023
English
Enrollment Fee
£ 4,400
UK Nationals or UK Domicile fees
£ 18,900
International fees
£ 25,200


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


Branded Scholarships
DISCOVER MORE
Istituto Marangoni Scholarship
DISCOVER MORE
DISCOVER THE COURSE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
BOF · BADGE OF EXCELLENCE

This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines and social media – also investigating the use of new media for commercial benefit. Together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

  • Journalistic Writing and Techniques
  • Communication, Advertising and Promotion Strategies
  • Semiology
  • Visual Communication and Fashion Images
  • Editorials and Fashion Styling
  • Digital Technologies / Digital Marketing
  • Big Data, Analytics and Digital Disruption
  • Brand Ethics and Corporate Social Responsibility
  • PR and Event Management
  • Research Methods
  • Social media and web content editor
  • Event specialist
  • Art Direction
  • Communication specialist
  • Digital marketing manager
  • PR and communication manager
  • Press Officer
  • Communication & Criticism
  • Fashion & Culture
  • Contextual and Cultural Studies
  • Creative Direction
  • Research Methods
  • Industry Placement
  • Innovative Communication
  • Dissertation

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
LONDON OPEN WEEK · 14th-18th December
14 December
Read More
Hybrid Learning
27 November
Read More
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