Fashion Business, Technology & Innovation

Master's Course

12 Oct 2020 - 18 Jun 2021
it · en
enrolment fee € 5.500
tuition fee EU € 26.200
tuition fee non-EU € 28.600

Programme Specification


Virtually trying before buying, personal avatars, artificial intelligence, algorithms defining style, sustainability, circular supply chains, and digital data collection and are just some of the latest creative issues being discussed and developed in the fashion industry, and the latest ‘disruptive’ influences on traditional fashion retailers. If a brand wants to thrive and ‘survive’ the continuous progression of digital innovation and technology, brand managers, product managers and entrepreneurs of the future need to understand and embrace the latest opportunities available to them. On this course participants learn exactly when and where these opportunities can be adapted or incorporated into a marketing plan, or existing business model.

By fostering creativity, taking intelligent risks, and focusing on new customer experiences, participants discover and analyse issues such as the store of the future, 3-D body scanning for made to measure, minimising waste through avatar size matching, and automated price comparison before buying to name just a few. They will debate the influence of ‘chatbots’ or virtual assistants reviewing how we dress, and how virtual avatars are becoming our ‘second selves’, a photocopy of the real us – the fashion consumer. Participants will also discover and investigate the importance of algorithms guiding style and question the pros and cons of AI in Fashion; will style assistants assist or eliminate individual style? Supporting a business strategy the course covers the latest digital data collection and trend analysis tools, understanding how fashion brands and retailers can personalise their products, create innovative marketing plans or successful social media communication campaigns, all tailored to their target client. Participants will also discover how the future fashion brand and product manager will operate within new circular supply chains and incorporate innovative approaches to production to limit waste, investigate smart clothes or eco-friendly alternatives, and have the opportunity to create ground-breaking fashion eco-systems, fundamental to any CSR Corporate Social Responsibility strategy.

At postgraduate level participants complete the programme with a portfolio of digital fashion business skills, understanding how brands can deconstruct and rebuild retail models to serve a new era of consumers, and embrace the enormous potential for transforming fashion shopping experiences, both online and offline.


  • Transforming the fashion shopping experience
  • Social environment & CSR
  • New management models
  • The circular supply chain
  • The Fashion eco-system
  • Future branding and innovation management
  • Creativity and product innovation
  • Augmented reality (AR) and artificial intelligence (AI)
  • Contemporary issues in fashion
  • Professional research methods


  • Fashion Brand Manager
  • Fashion Product Manager
  • Digital Marketing Manager
  • Communication Manager
  • Creative Director
  • Fashion Entrepreneur

Fill in the form, we will call you back within 4 working hours!


I declare that I have read the Information Notice in relation to Art. 13 of the GDPR 679/16 and consent to the processing of my data.

email   I agree   I do not agree

telephone   I agree   I do not agree

I consent to the processing of my data for profiling purposes.

  I agree   I do not agree

This website utilizes third party cookies used to create banner adverts in line with your browsing preferences. Your decision to continue surfing the Internet will automatically involve your consent for third party cookies in your computer. If you'd like to know more on how to block third party cookies in your computer click here.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.