FASHION BUSINESS

Where business acumen and creativity meet

Three-Year Course

1 Oct 2019 - 5 Jun 2020
3 Feb 2020 - 18 Sep 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

Programme Specification

Three-Year Course

1 Oct 2019 - 5 Jun 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

Programme Specification

BA (Hons) Degree* **

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

**Participants who successfully complete the programmes taught in English in Paris will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available eachyear of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

Programme Specification

Highlights

Ba (Hons) Degree* **

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee £ 3.300
 
tuition fee EU £ 13.300
tuition fee non-EU £ 16.500

** In London school the payment available is GBP only.

3 Feb 2020 - 11 Sep 2020
en
fees
enrolment fee £ 3.300
 
tuition fee EU £ 13.300
tuition fee non-EU £ 16.500

** In London school the payment available is GBP only.

Programme Specification

Highlights

Bachelor of Arts (BA) Degree


29 Apr 2019 - 16 Aug 2019
26 Aug 2019 - 13 Dec 2019
en
fees
Total per credit hour $ 1200
Application fee $ 100
Graduation fee $ 250

*Programs at the Miami school are of 4-years duration. While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the programs, courses, workshops and seminars offered at its school. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current programs and courses offered by IMM. Current and potential participants should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

Programme Specification

THE COURSE

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.

This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management, supply chain and global distribution channels. Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants develop their business expertise with numerical literacy and commercial skills, learning brand marketing and development strategies, identifying the values that characterise the identity and ‘signature’ of a product or brand. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.

The course looks at current issues in the industry including ethics, sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry and business management today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems.

Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in teams, developing professional presentation skills, business relations and networking in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating brand marketing strategies, with budgetary understanding and profitability planning in support of a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development.

This course forms the base of all three-year fashion business study pathways. With fashion business as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual talent, creative flair and passion.

This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

** Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available eachyear of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.



** In London school the payment available is GBP only.



LEARNING FOCUS

  • The fashion system, predictors & consumer markets
  • Trends, cultural movements, innovation
  • Production and manufacturing processes
  • The role of the fashion buyer
  • Marketing strategies & communications tools
  • Brands and branding
  • Finance and management control
  • Fashion retailing & digital marketing
  • The history of fashion to present day
  • Creative research theory & practice

POSSIBLE CAREER PATHS

  • Retail manager
  • Business developer
  • Commercial director
  • Project manager
  • Operations manager

cross school experience

Istituto Marangoni Milano is giving students in the three-year Fashion Business course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris.

Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University.
Find out more about the enrolment to:

UNISTATS LONDON

STUDY UNITS · LONDON

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • Marketing in the Luxury Sphere
  • Fashion Lab Project
  • Finance and Management Control

Year three

  • Omnichannel  Distribution
  • Honours Project Fashion Business
  • Future of Fashion


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