FASHION STYLING & CREATIVE DIRECTION

The driving force behind visual communication

Three-Year Course

1 Oct 2019 - 5 Jun 2020
3 Feb 2020 - 18 Sep 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

Programme Specification

Three-Year Course

1 Oct 2019 - 5 Jun 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

Programme Specification

BA (Hons) Degree* **

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee € 4.000
 
tuition fee EU € 16.700
tuition fee non-EU € 19.800

**Participants who successfully complete the programmes taught in English in Paris will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available eachyear of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

* Participants who successfully complete the three-year Fashion Styling RNCP course taught in Paris will receive the title of ‘Fashion Stylist (Responsable de la communication et de l’image de mode)’.As recognised vocational training, level II RNCP (level 6 - EU) corresponds to the competences of a bachelor degree with participants obtaining 180 ECTS credits upon successful completion of the programme. RNCP is acknowledged by the National Commission for Vocational Certification (Commission Nationale de la Certification Professionnelle) and registered as a Professional Certificate published in the Official Journal of the French Republic (Journal Officiel de la République Française). For further details please do not hesitate to contact the information office at the Paris school.

Programme Specification

Highlights

Ba (Hons) Degree* **

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee £ 3.300
 
tuition fee EU £ 13.300
tuition fee non-EU £ 16.500

** In London school the payment available is GBP only.

Programme Specification

Highlights

Bachelor of Arts (BA) Degree


29 Apr 2019 - 16 Aug 2019
26 Aug 2019 - 13 Dec 2019
en
fees
Total per credit hour $ 1200
Application fee $ 100
Graduation fee $ 250

*Programs at the Miami school are of 4-years duration. While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the programs, courses, workshops and seminars offered at its school. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current programs and courses offered by IMM. Current and potential participants should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

Programme Specification

THE COURSE

With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.

The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space – the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

This course forms the base of all three-year fashion styling and creative direction pathways. With fashion styling as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion.

This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

* Participants who successfully complete the three-year Fashion Styling RNCP course taught in Paris will receive the title of ‘Fashion Stylist (Responsable de la communication et de l’image de mode)’.As recognised vocational training, level II RNCP (level 6 - EU) corresponds to the competences of a bachelor degree with participants obtaining 180 ECTS credits upon successful completion of the programme. RNCP is acknowledged by the National Commission for Vocational Certification (Commission Nationale de la Certification Professionnelle) and registered as a Professional Certificate published in the Official Journal of the French Republic (Journal Officiel de la République Française). For further details please do not hesitate to contact the information office at the Paris school.



** Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available eachyear of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.



** In London school the payment available is GBP only.



LEARNING FOCUS

  • Fashion styling
  • Advertorial and editorial digital styling
  • Photographic composition
  • Moving image
  • Image development
  • Copywriting, PR and media planning
  • Fashion production management
  • Social media, blogging & commercial media presence
  • Dress and accessories heritage
  • Professional design portfolio
  • Research methodology

POSSIBLE CAREER PATHS

  • Creative director
  • Art director
  • Image consultant
  • Personal stylist
  • Wardrobe consultant
  • Personal shopper

STUDY UNITS · LONDON

Year one

  • Fashion Image
  • New Media Environment
  • Professional Fashion Panorama
  • History of Art and Fashion

Year two

  • Fashion Branding
  • Still Life
  • Fashion Editorial
  • Fashion, Art and Cultural Context

Year three

  • Fashion Campaign
  • Final Major Project Fashion Styling & Creative Direction
  • Final Dissertation

Talent Projects

Discover a selection of the best final year works and curricular projects.

view all


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