FASHION STYLING & CREATIVE DIRECTION
The driving force behind visual communication
Three Year Course
1 Oct 2019 - 5 Jun 2020
it · en
fees
| enrolment fee | € 4.000 |
| tuition fee EU | € 16.700 |
| tuition fee non-EU | € 19.800 |
Programme Specification
Highlights
Three-Year Course
1 Oct 2019 - 5 Jun 2020
it · en
fees
| enrolment fee | € 4.000 |
| tuition fee EU | € 16.700 |
| tuition fee non-EU | € 19.800 |
Programme Specification
Highlights
BA (Hons) Degree* **
1 Oct 2019 - 5 Jun 2020
en
fees
| enrolment fee | € 4.000 |
| tuition fee EU | € 16.700 |
| tuition fee non-EU | € 19.800 |
** Participants who successfully complete the programmes taught in English in London and Paris will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.
* Participants who successfully complete one of the following three-year ‘RNCP’ courses taught in Paris will receive the corresponding title of: Fashion Styling course – ‘Responsable de la communication et de l’image de mode'. As recognised vocational training, level II RNCP is equivalent to a three-year program of higher education with participants obtaining 180 ECTS credits upon successful completion. RNCP is acknowledged by the CNCP Commission Nationale de la Certification Professionnelle (National Commission for Vocational Certification) and registered as a Professional Certificate published in the JORF (Official Journal of the French Republic). For further details please do not hesitate to contact the information office at The Paris School.
Programme Specification
Highlights
Ba (Hons) Degree* **
1 Oct 2019 - 5 Jun 2020
en
fees
| enrolment fee | £ 3.300 |
| tuition fee EU | £ 13.300 |
| tuition fee non-EU | £ 16.500 |
** Participants who successfully complete the programmes taught in English in London will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.
English and EU domiciled students may be eligible for tuition fee support, to contribute towards the annual fees, via Student Loan Company (SLC) and maintenance support dependent upon eligibility. Full information can be found here.
For the London School, payment must be made in GBP only. Student Finance for Scotland, Wales and Northern Ireland: the London School of Fashion and Design does not have specific course designation for 19/20 in any of the other devolved nations: Scotland, Wales and Northern Ireland. If you are a student domiciled in one of these countries, you should be aware that you may receive only partial, or no tuition fee loan to support your studies. Before submitting an application to study, you should contact the relevant funding authority in your home country to discuss this to ensure you are able to partially cover the cost of your preferred programme:
For Northern Ireland: studentfinanceni.co.uk
For Scotland: saas.gov.uk
For Wales: studentfinancewales.co.uk
** For the London School, payment must be made in GBP only
Programme Specification
Highlights
THE COURSE
With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.
This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.
The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space – the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.
This course forms the base of all three-year fashion styling and creative direction pathways. With fashion styling as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion.
This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
* Participants who successfully complete one of the following three-year ‘RNCP’ courses taught in Paris will receive the corresponding title of: Fashion Styling course – ‘Responsable de la communication et de l’image de mode'. As recognised vocational training, level II RNCP is equivalent to a three-year program of higher education with participants obtaining 180 ECTS credits upon successful completion. RNCP is acknowledged by the CNCP Commission Nationale de la Certification Professionnelle (National Commission for Vocational Certification) and registered as a Professional Certificate published in the JORF (Official Journal of the French Republic). For further details please do not hesitate to contact the information office at The Paris School.
* Participants who successfully complete the programmes taught in English in London and Paris will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.
** For the London School, payment must be made in GBP only
LEARNING FOCUS
- Fashion styling
- Advertorial and editorial digital styling
- Photographic composition
- Moving image
- Image development
- Copywriting, PR and media planning
- Fashion production management
- Social media, blogging & commercial media presence
- Dress and accessories heritage
- Professional design portfolio
- Research methodology
POSSIBLE CAREER PATHS
- Creative director
- Art director
- Image consultant
- Personal stylist
- Wardrobe consultant
- Personal shopper
STUDY UNITS · LONDON
Year one
- Fashion Image
- New Media Environment
- Professional Fashion Panorama
- History of Art and Fashion
Year two
- Fashion Branding
- Still Life
- Fashion Editorial
- Fashion, Art and Cultural Context
Year three
- Fashion Campaign
- Final Major Project Fashion Styling & Creative Direction
- Final Dissertation
BOF · BADGE OF EXCELLENCE
Discover the excellence
- Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
