Fashion Styling & Creative Direction
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
MILANO
Title revision request under validation by Ministry of University and Research in: Fashion Communication & Image
VISUAL CULTURE AS A KEY FACTOR
Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
The Bachelor Degree course in Fashion Styling & Creative Direction (recognized by Italian Ministry of University and Research) encourages students to create their own visual culture (i.e. to develop an aesthetic sense and artistic direction), which can then be applied to any professional project in which they will be involved.
The three-year Bachelor Degree Course mixes traditional media with digital tools. This course is the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the Course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that he/she will later find in the working world. The research folder and the technical book can be considered as the real learning tools.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Styling & Creative Direction
FIRST YEAR: Style analysis and image exploration.
Students analyse the fundamentals of styling in different areas: from photography to journalism, from visual merchandising to adv and trend forecasting. This full immersion is structured so that the student acquires a visual culture and knows the differences between commercial image, fashion image, image for editorials etc.
Participants begin to understand the dynamics that govern the fashion system and visual communication.
During the first year, students also explore the possible roles they could undertake in the sector, in order to have a complete vision of the multiple career opportunities that the course in Fashion Styling can offer.
SECOND YEAR: Editorial design for magazines and media.
The focus shifts to editing and producing more personal editorial projects. Students work on a print magazine managing the entire process, from editing to editorial production. This year is characterised by an intense schedule of editing and photography sessions, with a focus on the creation of high-quality content.
THIRD YEAR: Fashion film production with the creation of a personal portfolio (and website).
During the third year, great emphasis is placed on personal branding and the definition of personal style. During this academic year, the primary objective is the refinement of one's stylistic identity and the construction of a personal portfolio that is able to meet the needs of the contemporary fashion industry.
After the course, students can pursue various careers in the industry, including Fashion Stylist, Digital Content Creator , Fashion Writer , Photographer , Digital Graphic Designer, Digital Art Designer.
Content production is a constantly evolving field and has for several years now also included content creation for e-commerce: hence the demand for a new professional figure, the Digital Art Director, who works on improving aesthetics for online platforms.
In Milan, students can explore an environment rich in professional opportunities. The city offers a vibrant styling scene, with numerous publishing houses, photographic studios and fashion casting for models.
Milan, along with cities such as London and New York, is a creative hub for photographers and fashion stylists, offering unique networking and working opportunities with Industry top brands even during the students' academic experience.
FIRENZE
Title revision request under validation by Ministry of University and Research in: Fashion Communication & Image
VISUAL CULTURE AS A KEY FACTOR
Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
The Bachelor Degree Course in Fashion Styling & Creative Direction (recognized by the Italian Ministry of University and Research) encourages students to create their own visual culture (i.e. to develop an aesthetic sense and artistic direction), which can then be applied to any professional project in which they will be involved.
The three-year Bachelor Degree Course mixes traditional media with digital tools. This Course can be perceived as the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that the participant will later find in the working world. The research folder and the technical book can be considered as the real learning tools.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
FIRST YEAR
Style analysis and image exploration. Students analyse the fundamentals of styling in different areas: from photography to journalism, from visual merchandising to adv and trend forecasting. This full immersion is structured so that the student acquires a visual culture and knows the differences between commercial image, fashion image, image for editorials etc.
Participants begin to understand the dynamics that govern the fashion system and visual communication.
During the first year, students also explore the possible roles they could undertake in the sector, in order to have a complete vision of the multiple career opportunities that the course in Fashion Styling can offer.
SECOND YEAR
The main objective of the second year is to enable students to develop a professional and creative approach to fashion styling and creative direction. Students are encouraged to experiment, explore new ideas and build a personal magazine that demonstrates their ability to combine technical skills with a strong aesthetic vision.
It is a crucial time for skills development, as the technical and theoretical knowledge acquired in the first year is deepened, with a greater focus on the ability to interpret and anticipate fashion trends, develop a critical and personal vision, and hone the practical skills needed to work in the industry.
The approach used is hands-on, where theory is closely linked to practice. Lessons are supported by workshops, creative labs and masterclasses with industry professionals. Students are also encouraged to develop personal projects, always under the guidance of experienced lecturers and tutors.
THIRD YEAR
The training approach of the third year is strongly oriented towards project-based learning, with a combination of intensive workshops, critical reviews, and masterclasses with experts in the field. Students are guided in the autonomous management of their projects, receiving continuous feedback from the lecturers and external professionals involved in the various modules.
Students develop advanced skills in video production and post-production, using professional software and visual storytelling techniques to communicate innovative fashion concepts: they must demonstrate not only mastery of technical and creative skills, but also the ability to think strategically and work independently in a professional context.
After completing the Bachelor Degree Course, students can pursue various careers within the Industry, including Fashion Stylist, Digital Content Creator , Fashion Writer , Photographer , Digital Graphic Designer, Digital Art Designer.
Content production is a constantly evolving field and has for several years now also included content creation for e-commerce: hence the demand for a new professional figure, the Digital Art Director, who works on improving aesthetics for online platforms.
Studying Fashion Styling & Creative Direction in Florence means absorbing the artistic and cultural side of the City as an added value for the creation of one's own visual culture. The School provides students with the opportunity to carry out targeted projects with Luxury Companies, thus allowing them to gain a real insight into the world of work.
Students are constantly in dialogue with participants from other areas of study (especially students from Multimedia Art Course) for interdisciplinary projects in an international and multicultural environment.
PARIS
*BA (Hons) Fashion Communication & Image: Title revision subject to revalidation outcome by Regent’s University London
The three-year degree course in Fashion Styling & Creative Direction focuses on the comprehension and creation of the image, whether this is to be understood as the visual communication of a fashion brand or as the individual artistic expression of the student.
In fact, the main challenge of the course is to train creative profiles capable of dealing with contemporary culture and who are ready to enter the fashion industry as professionals. To achieve this goal, the programme is designed to offer a unique mix of visual fashion studies and technical skills.
AD-HOC TRAINING ON IMAGE AND COMMUNICATION FOR FASHION
Students on this degree course in Paris are introduced to the visual world of fashion through preliminary studies of fashion aesthetics and media, together with the practice of creative technical skills using the physical facilities (styling lab, wardrobe, photo studio, outdoor film locations) and digital environments (full Adobe suite, 3D, metaverse) offered by the school.
After consolidating the basic principles, from the first year students are involved in progressively more challenging projects (styling, photography, filmmaking, production, art direction, 3D image, graphic design, social media, advertising, visual merchandising, PR and promotion).
The enrollment fee is due every year
The enrollment fee is due every year
Validations
At the end of the programme, candidates take certification tests. If successful, they will receive the French state-recognized professional certificate level 6 "Responsable de la communication et de l'image de mode". The certification is registered within the RNCP by decision of France Compétences as of 17/11/2017. In addition, in order to facilitate the academic recognition of the knowledge and skills acquired during their academic programme, they will acquire 180 ECTS credits. For more information, do not hesitate to contact the information office of the Paris School.
Validated by Regent’s University London
For further information click here
Programme Specification
FIRST YEAR: Study of the fundamentals of fashion
Students are introduced to the history of fashion, semiotics, photography and art direction, which also includes an overview of video editing and filming, styling, visual merchandising and advertising. Various digital software is used, including Photoshop, InDesign, Premiere Pro and 3D software.
SECOND YEAR: Communication as a key aspect.
Subjects covered include Marketing, Branding, Graphic Design, Magazine Production, Printing Techniques, 3D Art Direction, Photo Shooting, Motion Graphics and the use of software such as Photoshop, InDesign, Premiere Pro, After Effects, 3D software.
THIRD YEAR: Image development
Students understand Creative Direction in its entirety, leading to an in-depth understanding of photo shoots, campaign production, film making, 3D video development, PR and media planning, soft skills, editorial styling, academic research. Software used: Photoshop, InDesign, Premiere Pro, After Effects, 3D software
During the third year, students work on two personal projects. The first is the final Portfolio, consisting of all the visual projects of the year (studio shoots, outdoor shoots, fashion films, motion graphics videos, 3D videos, art direction, industrial projects) to be presented to a final jury and to be used immediately for job applications.
The second project is an important academic research concerning the visual culture of fashion and is essential to hone the analytical skills to become a creative director and eventually enter a master's programme.
There are several career opportunities that open up with training in Fashion Styling & Creative Direction, including: Fashion Stylist (editorial, advertising, personal), Creative & Art Director, Brand Image Developer, Advertiser, Art Curator, Producer, Editor, Press Officer, Casting and Model Manager, PR & Media Planner, Photographer and Video Maker, Trend Forecaster, Visual Merchandiser and Content Creator.
The comprehensive offering on visual communication in the fashion world makes the Paris degree programme in Fashion Styling a unique study programme that offers advanced know-how in image creation for fashion, and this uniqueness is reflected in the high employability of the newly graduated students who join the visual departments of major brands and fashion houses, also thanks to the large luxury job market offered by Paris.
Thanks to numerous official collaborations with fashion brands, including Schiaparelli, Cartier, Balmain, Sandro, Etudes, Pierre Cardin and Maje, and to the professional environment offered by the Course (modelling agencies, make-up artists, fashion photographers and film makers) and the possibility of gaining experience through multiple internships, students are introduced as protagonists in the universe of Parisian fashion.
Istituto Marangoni Paris also stimulates current students thanks to exclusive mentorships and masterclasses that help students develop concrete projects. Among the key players in the luxury and fashion world, the exceptional mentors are: Olivier Rousteing (Balmain), and Giambattista Valli.
LONDON
*BA (Hons) Fashion Communication & Image: Title revision subject to revalidation outcome by Regent’s University London
The Fashion Styling and Creative Direction program is a comprehensive course that covers the experimental and inspirational elements of the fashion creative industries and beyond, focusing on enhancing and curating individual styles and contemporary creative outcomes via multiple media. It challenges the intersection between fashion, communication, and innovation, aiming to drive meaningful change through informed, researched, and detailed proposals combined with an intuitive vision, solid communication, and design skills embedded in a creative strategy. The course offers an in-depth immersion into industry practice, both in terms of simulated scenarios and real projects, to gain practical skills in an environment that allows exploration of the fashion network on a global scale. The course also introduces the journey of an informed circular economy and ethical practices.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
The course enables students to learn about entrepreneurship and innovation in both theory and practice, with specific attention to contemporary and upcoming digital outcomes and markets. Students are encouraged to examine the past and challenge the present, to have inventive, assertive ideas that question contemporary agendas. The course provides the skills, opportunities, and freedom to put those ideas into practice. The program allows for an opportunity to navigate and experiment with both traditional (still/moving image) and emerging digital media and technologies (3D/AI), using a variety of graphic design skills and platforms and considering mixed reality elements.
This course is part of the Fashion Styling study pathways, with fashion styling as the core subject. Participants specialize in the chosen area of interest (Creative Direction), completing the course with a distinct professional profile. The course is suitable for creative and practical students with entrepreneurial acumen. The development of the course leads students to learn how to manage self-initiated creative briefs, delivered and pursued from both a practical and academic perspective. The course encourages students to examine diversity, social responsibility, and sustainability and apply critical thinking across these important themes to their practice. Through teaching, industry simulated practice, specialist research, and collaborative work, students are encouraged to think differently by using the fashion industry as a lens to examine the history and work towards building a more sustainable and ethical environment in the future.
Year one
- Fashion Image
- New Media Environment
- Professional Fashion Panorama
- History of Art and Fashion
Year two
- Fashion Branding
- Still Life
- Fashion Editorial
- Fashion, Art and Cultural Context
Year three
- Fashion Campaign
- Final Major Project Fashion Styling & Creative Direction
- Final Dissertation
DISCOVER UNI LONDON
- Fashion stylist - editorial, advertorial, personal
- Creative director
- Art Director
- Image consultant
- Creative consultant
- Wardrobe consultant
- Personal shopper
- Set designer
- Trend forecaster
- Visual merchandiser
- Display designer
- Set designer for retail, advertorial, editorial
- Retail designer
- Fashion business entrepreneur
- Content creator
- Source, analyse, and apply extensive research material to written and creative briefs.
- Analyse, reflect and evaluate critically in different contexts and environments within Fashion Styling and Creative Direction industries.
- Generate and realize concepts and solutions to Fashion Styling and Creative Direction briefs, utilizing innovation.
- Apply advanced processes, tools, materials, digital mediums and technologies to create professional standard outcomes and solutions.
- Communicate professionally in visual, oral, and written forms, and present research, ideas and reasoned arguments effectively.
- Apply entrepreneurial skills, innovation, and enterprise to positioning their own work, and work effectively with others to achieve shared objectives, while employing knowledge of global, economic, historical, theoretical, ethical, social, cultural, political and environmental contexts and frameworks.
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