German Silva, Founder & CEO of PINK LAB is the new Mentor for the Digital Art Direction course, which will give students the opportunity to work on a project in partnership with Ferrari, working on the brand’s new accessories and clothing collection.  

For the launch of the project, the students had the opportunity to visit the showroom on 16 Via Broletto in Milan, where they experienced Ferrari first-hand and where they met Rocco Iannone, Creative Director of Ferrari & I'M Alumni, who shared his experience, his point of view and valuable advice on how to rework the brand's aesthetic codes uniquely while staying faithful to the brand's DNA. 

The challenge for the students is to design a communication campaign across multiple media and platforms to create an immersive phygital Ferrari-style shopping experience, engaging customers in a fun and interactive way.  

During the Mid Review, German Silva and Rocco Iannone gave their initial feedback on the projects, guiding the students on how to improve the final outputs.

The final delivery took place at the end of June and three projects stood out for their creativity and innovation, the work of: Ludovica Messina, Luca Mercuri and Federics Pochini - discover the projects by browsing the gallery

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Best Projects • Ferrari