The programme focuses on analysing the beauty sectors and markets, studying their intersections with fashion, and exploring synergies with the design world through a critical examination of each industry's supply chains.

The curriculum ensures a comprehensive understanding of the sector, from Product Management to Marketing Operations, to the exploration of creative and sustainable solutions in a digital era.

Over the course of three years, students will develop a strategic mindset by discovering beauty industry business models, understanding the role of licensing in producing and marketing perfume and cosmetic lines for fashion houses, managing innovation, and gaining technical skills in project management, product development, sourcing, and supply chain management.

They will experiment with new expressive languages within immersive and digital platforms, supported by technologies such as artificial intelligence or virtual reality.

Additionally, students will acquire the necessary cultural background to analyse consumer behavior, branding, and communication within an international context.

Istituto Marangoni, already a top player in the Fashion and Design Education sectors, is now establishing itself as a leader in a new luxury domain: the world of Fragrances and Cosmetics.