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Milano The School of Design

The School of Design

Milan is synonymous with design, and no wonder. It unites a rich history with a continued vital role in the global design landscape that is always respectful of the past but has an eye towards the future. This unique approach to research and experimentation is also reflected in the Milano Design School, where participants will be challenged with projects from artisanal furniture to high-end inspirational design for interiors, products, and visual graphics. All courses at Istituto Marangoni Milano Design School are underpinned by a contemporary aesthetic approach, and a heavy dose of fashion cross-pollination, thanks to the luxury and fashion found around every corner. This design culture is closely linked with the city’s design district and the community of creative designers who are drawn to study, work and live in this fertile environment, leading to an exclusive mix of cutting-edge design paired with new technologies, and an eye for commerce that successfully combines theory with practice.

 

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Discover Istituto Marangoni Milano Design through video: a hub where Italian tradition meets innovation in interior, product, and visual design. Experience how fashion influences, new technologies, and Milan’s design district shape tomorrow’s creative talent.

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ACADEMIC COURSES & GUIDANCE
FIELDS OF STUDY

Discover a world of creative possibilities at Istituto Marangoni Milano, where a fusion of creativity and expertise awaits in the fields of Interior design, Product Design and Visual Design.

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Latest Updates
Living the Campus Experience: the Value of Extracurricular Activities for Students

The students’ journey is shaped by experiences that blend knowledge, participation, and personal growth. Through moments of discovery and sharing, the school nurtures a dynamic, inclusive, and creativity-driven community.

For this academic year, with the support of the Student Desk, a programme of extracurricular activities has been developed to accompany students both on and off campus. In this first part of the year, a variety of initiatives took place—different in nature yet united by a common goal: enhancing the central role of students and strengthening their sense of belonging to the community.

From Halloween magic to the first moments of socialisation
The season opened with a celebration that transformed the campus into a more playful and welcoming space. The Halloween setup, featuring themed decorations in the break area and a photo booth at reception, created an informal atmosphere where students could meet, take pictures, and enjoy a light-hearted moment between classes.
This first, simple yet effective event set the tone for the shared experiences that would follow in the coming weeks, helping to break the ice—especially among newcomers.

Board games: building authentic connections
The intention to reinforce the relationships formed in the early days continued with a board-game-focused event, designed based on the students’ own preferences. Through a survey, the community selected which games to introduce on campus, choosing popular titles that encourage interaction and group dynamics.
The break area, enhanced with snacks and drinks, became an informal environment where friendly competition, laughter, and collaboration fostered new connections. The playful dimension proved to be a powerful tool for breaking down barriers, valuing diversity, and nurturing a genuine sense of closeness.

From social life to culture: a journey to the Venice Biennale
The community-building journey expanded with one of the most meaningful experiences of this period: a visit to the Venice Biennale. For starter students, it was a valuable opportunity to approach contemporary art through an immersive and shared activity.
Accompanied by faculty and staff, students explored the Arsenale and Giardini, engaging with installations, artistic languages, and pressing contemporary themes. An on-site seminar provided an additional layer of insight, allowing the content of the visit to connect with academic and professional perspectives in the design field.
A moment that not only broadened cultural horizons but also strengthened the sense of community through an experience shared outside the campus.

Emotions in motion: the Sport Club
Alongside social and cultural events, the school also focused on students’ physical and mental well-being. The emotional video created for the Sport Club captures the community’s active participation in sports and highlights the role these activities play in fostering balance, motivation, and team spirit.
The initiative contributes to promoting a holistic approach to student life, where vitality and energy become an integral part of the educational journey.

Pizza Masterclass: creativity and conviviality
Among the most appreciated activities, the pizza masterclass offered Foundation and first-year students a unique opportunity to combine hands-on practice, gastronomic culture, and teamwork.
After a brief introduction to the history and origins of pizza, students tried their hand at preparing the dough, shaping it, and composing their own pizza, choosing ingredients according to their tastes.
The final moment—a shared dinner—represented not only the satisfaction of enjoying the result of their work but also an opportunity to strengthen relationships, converse freely, and create new points of connection within the group.

A Christmas tree that tells the story of the community
To close this first part of the year, the community gathered around the traditional decoration of the campus Christmas tree. In addition to ornaments, small cards were provided for students to write thoughts, greetings, or personal wishes: a simple gesture that transformed the tree into a symbol of the school’s plurality and sensitivity.
Sharing panettone and pandoro made the moment even warmer, once again highlighting how extracurricular activities help build an environment that is welcoming, engaged, and profoundly human.

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When Design Begins to Breathe: Giulia Ferrari’s Talk from Balich Wonder Studio

Balich Wonder Studio is an international live entertainment and event production group — from Olympic ceremonies to brand shows — specializing in immersive experiences, large-scale spectacles, and high-impact creative projects. It is from this privileged vantage point that the talk “From Milano–Cortina Opening Ceremony to Big-Scale Fashion Events: the Emotional Power of Immersivity” was born, delivered on November 27 by Giulia Ferrari, the Group’s Head of Corporate Strategy & Innovation.

The event brought together more than 70 students from the Visual Communication Design area and Foundation courses, guiding them through how experiential design is becoming a living language—capable of reacting, learning, and engaging in dialogue with its audience.

Emotion as a Design Technology

Through case studies and behind-the-scenes insights, Ferrari illustrated how Balich Wonder Studio operates at the intersection of creativity and technology, designing environments that activate in response to human presence. This approach transforms installations from decorative elements into true interactive organisms.

Key themes included:

  • AI applied to performance, enabling environments that learn and adapt.

  • Robotics and kinetic systems, giving spaces a choreographic, lifelike behavior.

  • Multisensory storytelling, where light, sound, and movement become narrative tools.

  • Emotion-centered design, treated as a structural component of the experience.

Immersivity becomes a medium for creating worlds that are not merely observed but lived.

Strategy, Innovation, and Imagination: Behind the Scenes of Large-Scale Events

Ferrari also delved into the strategic dimension of experiential design: from the processes behind major event creation to the challenges of continuous innovation in a sector where technology and audience expectations evolve at high speed.

Her international career — from Confindustria to MTV Italia, from Brazil with the Calzedonia Group to her contribution to the Rio 2016 Olympic Ceremonies — offered students an authentic glimpse into the hybrid skill set required to operate in global entertainment today.

Her storytelling provided a rare opportunity to understand how creative vision and strategic planning merge to shape emotionally powerful experiences.

An Invitation to Rethink Design as a Living Ecosystem

The talk sparked a dynamic discussion about designing experiences for increasingly participatory and digitally connected audiences. The idea of a space that can “sense” and respond deeply resonated with Visual Communication Design students, inspiring them to imagine new forms of interaction between people and environment.

More than a lecture, the event became an invitation to explore — a call to conceive design as a living, narrative, technological, and emotional ecosystem.

About Giulia Ferrari

Giulia Ferrari is the Head of Corporate Strategy & Innovation at Balich Wonder Studio. She oversees the Group’s strategic planning, development projects, and innovation roadmap. A graduate in International Management with an Erasmus experience in Maastricht, she has worked with Confindustria, Viacom (MTV Italia), and the Calzedonia Group in Brazil, before joining the team behind the Rio 2016 Olympic Ceremonies and contributing to the Studio’s international expansion.

Her perspective blends analytical thinking, creativity, and a deep sensitivity to the emotional impact of live experiences.

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MILANO DESIGN WEEK
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CONTACTS

Enrolment information for new students

design@istitutomarangoni.com
+39 02 3858 5247


Student Service Office

academicservices.design@istitutomarangoni.com
+39 02 7631 6680

Istituto Marangoni Milano

Via Cerva, 24, 20122 Milano MI

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