PRODUCT DESIGN / DESIGN FOR PRODUCTS

Luxury furniture & industrial design: from concept to commercialization

Three-Year Course

1 Oct 2019 - 17 Jul 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 13.900
tuition fee non-EU € 15.500

* Students who successfully complete the programmes ‘AFAM’ taught in Milano will be awarded the Diploma Accademico di I Livello. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, students will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. For further details please do not hesitate to contact the information office at the chosen school.

**Students who successfully complete the three year courses in ‘Interior Design’, ‘Interior Design & Lighting’, ‘Product Design’, ‘Product Design & Furniture’ and ‘Visual Design' in Milano will be awarded an Istituto Marangoni certificate.

Programme Specification

BA (Hons) Degree* **

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee £ 3.300
 
tuition fee EU £ 11.500
tuition fee non-EU £ 13.000

**Participants who successfully complete the programmes taught in English in London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

Programme Specification

Both furniture and industrial product design overlap with many creative fields including crafts, fashion, art, and interior design. Product designers understand where these areas meet, making use of contemporary influences and appropriate methods in their own creative process, designing luxury furniture, bespoke one-off items, or products for industrial design and commercialisation. This three year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation.

Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas. The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone de Mobile’ exhibition in Milano, Italy.

Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in an industry-driven project in partnership with a leading company, while additional networking opportunities are offered during the final graduation event, showcasing forward thinking designs for this exciting, challenging and innovative industry.

This course forms the base of all three year product design study pathways. With product design as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion.

This course is also available as a BA (Hons) four year course (including Sandwich Year Placement)1.

* Students who successfully complete the programmes ‘AFAM’ taught in Milano will be awarded the Diploma Accademico di I Livello. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, students will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. For further details please do not hesitate to contact the information office at the chosen school.



**Participants who successfully complete the programmes taught in English in London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.



LEARNING FOCUS

  • Technical drawing & rendering (CAD)
  • The product design process
  • Product analysis
  • Product branding
  • Industry project work in collaboration with companies
  • The history and culture of product design
  • Design methodology & development
  • Industrialisation of the creative process
  • Final project and portfolio creation
  • Creative research practice and theory

POSSIBLE CAREER PATHS

  • Product designer
  • Product development manager
  • Design director
  • System designer
  • Concept designer

STUDY UNITS · LONDON

Year one

  • Product Design Methodology
  • Product Design
  • Furniture Design Product
  • History of Art, Design and Visual Culture

Year two

  • Aesthetic Culture
  • Project Culture
  • Product Design Culture
  • Design and Cultural Perspective

Year three

  • Integrated Product Design
  • Professional Product Design
  • Final Project & Portfolio
  • Researching Theory & Practice

Talent Projects

Discover a selection of the best final year works and curricular projects. 

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Alumni

Discover the successful stories.

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