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The Course

Big Data and Artificial Intelligence for Fashion · Online

Smart business models and data-driven value chains
Online Short courses
Short courses

This short course enables participants to evaluate how fashion businesses can unlock the potential of AI and Big Data innovations to develop successful strategies, and evolve their business models and value chain strategies through digital transformation.


In the context of discussing Fashion 4.0, digital transformation is approached from business and management perspectives with a special focus on reshaped business models, smart value chains, digital cultures and leadership. The course will examine the various challenges facing fashion businesses in building a solid base for digital transformation, and in realising the full power of data and AI, while preserving their DNA and relevance. There is an extensive focus on how fashion businesses can capitalise on the integration of Big Data and AI into business strategies, and how this is utilised to improve the relationship with various stakeholders, cut costs, improve the quality of products and services, and provide valuable customer’s experiences.


Week 1

Fashion 4.0 and digital transformation

The participants will discover how digital transformation is shaping the future of fashion, and the role Industry 4.0 has played in creating new possibilities and redefining standards of fashion business practices. Financial, and value strategies will be examined to shed some light on their contributions to financing digital transformation processes and strategies. An evaluation of the cultural, managerial and leadership implications of digital transformation will be discussed through the analysis of practical cases of fashion businesses, thus highlighting factors of success and failure.

Week 2

How Big is revolutionising the fashion Industry

The participants will examine the extent to which big data is revolutionising the fashion industry, and how brands are leveraging the power of its analytics in their business strategies. The topics will focus on how data can help fashion professionals in improving their relationships with customers, supplies and other stakeholders. with an assessment of the role that big data plays in transforming and digitising the Fashion supply chain. Finally, the participants will evaluate the challenges facing fashion brands in collecting, analysing and integrating data strategies into their decision-making.

Week 3

Artificial Intelligence in fashion Retail

This week, the participants will evaluate the drivers and motives behind the increasing demand for AI-based applications in fashion. The benefits of Artificial Intelligence (AI) will be examined in the context of fashion retailing strategies and consumer behavior. Participants will assess the various pitfalls around AI and its potential in improving their business performance and their ability to offer personalised experiences to their customers. The challenges of AI will be discussed in the context of skill gaps, and the difficulties of integrating it into business and future E-Commerce strategies.

Week 4

Connecting AI and Big Data: What does it mean for Fashion

This week, participants will examine how Artificial Intelligence (AI) and Big Data could connect, how they fit each other, and how to release the value of using big data in AI strategies in the fashion industry. There will be an assessment of how merging AI and Big Data could create new frontiers for fashion brands to solve complex problems and automate important processes in consumption and business performance. The challenges of correlating AI and Big Data innovations will be discussed and what this means to the digitalising the fashion processes and the implications on the future of fashion.

Week 5

Rethinking the Fashion Business Model and Value Chains

Participants examine how AI and Big Data innovations have been disrupting and creating a need for new business models and value chains that are focused around digital strategies. Participants also examine the extent to which the interaction between customer needs and technological advances has the potential to create new digital business models in fashion. Digital transformation is discussed in relation to the role it plays in enhancing and smoothing the restructuring of fashion organisations, in the context of current and future approaches to value chains.

Week 6

Managing and leading a data driven Fashion Business

The aim of this week is to discuss managerial and leadership implications of endorsing and adopting Data-driven cultures in fashion organisations. Participants evaluate the roles that top management plays in driving digital cultures, creating data-driven mindsets and improving data literacy. The alignment between business models, value chains and digital strategies are re-examined in relation to the future of fashion. The challenges of reshaping and changing fashion business cultures are examined in relation to various aspects including performance, governance, ethics, and managing expectation.

  • Fashion 4.0 and Digital Transformation
  • Artificial Intelligence
  • Big Data and Analytics
  • Data Drive Value Chains and Business Models
  • Managerial and Leadership implications
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