This undergraduate program is designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
This full-time course is a strategic and market-oriented blend of the main perspectives in fashion management, covering fashion marketing, brand management, industrial economics, business analytics, project management, finance, digital transformation, design thinking, ESG, management control and business planning. Fashion is an industry in constant evolution, therefore both time-tested and contemporary brand and corporate strategies are analysed in order to achieve business goals. Participants learn brand marketing and business planning strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.
Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
The goal of the course is to provide students with the necessary knowledge and skills required to executive professionals within the fashion industry, namely managers and entrepreneurs. Students become aware of the various business models and industries of the fashion system – ready to wear, fast fashion, menswear, accessories, sportwear, etc. – understanding consumer behaviours, operations, brand strategies and competitive dynamics at global level.
The programme enables to mature a strategic mindset and creative problem-solving skills in the domains of fashion marketing, brand management, industrial economics, business analytics, project management, finance, management control and business planning. Within the curriculum, a special attention is paid to innovation management, deepening subjects related to digital transformation, creativity and responsible corporate strategies. Students are guided in critically evaluating the impact of technology on fashion companies, exploring the opportunities offered by artificial intelligence, big data, immersive spaces and the digitalization of the whole fashion value chain. Moreover, they are encouraged to embrace a design thinking and a design for all perspective. Students learn how to apply the research methods and the problem-solving skills typical of creative processes to approach business issues and identify new solutions. Additionally, they are guided in searching for innovation creating synergies between technology and responsibility, pursuing goals of both environmental and social sustainability, as well as inclusivity and diversity. At the end of the course the alumni are prepared for both managerial and entrepreneurial careers, as they are provided with all the necessary know how to develop a business plan for a new fashion company.
This full-time course is a strategic and market-oriented blend of the main perspectives in fashion management, covering fashion marketing, brand management, industrial economics, business analytics, project management, finance, digital transformation, design thinking, ESG, management control and business planning. Fashion is an industry in constant evolution, therefore both time-tested and contemporary brand and corporate strategies are analysed in order to achieve business goals. Participants learn brand marketing and business planning strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.
Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
The goal of the course is to provide students with the necessary knowledge and skills required to executive professionals within the fashion industry, namely managers and entrepreneurs. Students become aware of the various business models and industries of the fashion system – ready to wear, fast fashion, menswear, accessories, sportwear, etc. – understanding consumer behaviours, operations, brand strategies and competitive dynamics at global level.
The programme enables to mature a strategic mindset and creative problem-solving skills in the domains of fashion marketing, brand management, industrial economics, business analytics, project management, finance, management control and business planning. Within the curriculum, a special attention is paid to innovation management, deepening subjects related to digital transformation, creativity and responsible corporate strategies. Students are guided in critically evaluating the impact of technology on fashion companies, exploring the opportunities offered by artificial intelligence, big data, immersive spaces and the digitalization of the whole fashion value chain. Moreover, they are encouraged to embrace a design thinking and a design for all perspective. Students learn how to apply the research methods and the problem-solving skills typical of creative processes to approach business issues and identify new solutions. Additionally, they are guided in searching for innovation creating synergies between technology and responsibility, pursuing goals of both environmental and social sustainability, as well as inclusivity and diversity. At the end of the course the alumni are prepared for both managerial and entrepreneurial careers, as they are provided with all the necessary know how to develop a business plan for a new fashion company.