Fashion Styling & Creative Direction

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

• Fashion styling and Creative Direction
• Advertorial and editorial digital styling
• Photographic composition
• Moving image
• Image development
• Copywriting, PR and media planning
• Fashion production management
• Social media, blogging & commercial media presence
• Dress and accessories heritage
• Professional design portfolio
• Research methodology

Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.

Other possible career opportunities will be:

• Fashion Stylist
• Creative Director
• Art director
• Image consultant
• Personal stylist
• Trend Forecaster
• Visual Merchandiser
• Creative Consultant
• Content Creator

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion.

For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).  

• Fashion styling 
• Advertorial and editorial digital styling
• Photographic composition
• Moving image
• Image development
• Copywriting, PR and media planning
• Fashion production management
• Social media, blogging & commercial media presence
• Dress and accessories heritage
• Professional design portfolio
• Research methodology

• Fashion Stylist
• Creative Director
• Art director
• Image consultant
• Personal stylist
• Trend Forecaster

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion.

For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).  

Year one

• Fashion Image
• New Media Environment
• Professional Fashion Panorama
• History of Art and Fashion

Year two

• Fashion Branding
• Still Life
• Fashion Editorial
• Fashion, Art and Cultural Context

Year three

• Fashion Campaign
• Final Major Project Fashion Styling & Creative Direction
• Final Dissertation
  
  

DISCOVER UNI LONDON  

• Fashion Stylist
• Creative director
• Art director
• Image consultant
• Personal stylist
• Wardrobe consultant
• Personal shopper

• Fashion styling and Creative Direction
• Advertorial and editorial digital styling
• Photographic composition
• Moving image
• Image development
• Copywriting, PR and media planning
• Fashion production management
• Social media, blogging & commercial media presence
• Dress and accessories heritage
• Professional design portfolio
• Research methodology