FASHION STYLING, CREATIVE DIRECTION & DIGITAL CONTENT
Conceptualise, style, shoot, develop and communicate. Contemporary fashion image makers understand the importance of digital creativity to communicate a fashion story and an atmosphere, together with the growing connections between still and digital image, to express new aesthetics languages for the contemporary Fashion and Luxury Industry.
MILANO
This 9-month course in Milano or Florence school trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling and fashion video knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through photography, animation and video-moods.
Programme Specification
Fashion Styling Creative Direction and Digital Content
Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages. This includes analysis of fashion trends, storytelling and contemporary fashion contexts . During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects of photography and video, that incorporate aspects such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.
The Course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.
- Fashion Styling development and analysis
- New Fashion frontiers
- Visual communication & multimedia video
- Emotional graphic
- Online & Offline editing
- Trend analysis & storytelling
- Innovative research methods and analysis
- Multifaceted portfolio
- New image maker
- Fashion stylist
- Art/Creative director
- Fashion Animation consultant
- Creative media director
- Storytelling consultant
FIRENZE
This 9-month course in Milano or Florence school trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling and fashion video knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through photography, animation and video-moods.
Programme Specification
Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages. This includes analysis of fashion trends, storytelling and contemporary fashion contexts . During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects of photography and video, that incorporate aspects such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.
The Course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.
- Fashion Styling development and analysis
- New Fashion frontiers
- Visual communication & multimedia video
- Emotional graphic
- Online & Offline editing
- Trend analysis & storytelling
- Innovative research methods and analysis
- Multifaceted portfolio
- New image maker
- Fashion stylist
- Art/Creative director
- Fashion Animation consultant
- Creative media director
- Storytelling consultant