Fashion Image, Styling & Fashion Film
PATHWAY* · FASHION FILM
Additional study for core course · 2 weeks
Participants will be introduced to the role of the image-maker for fashion film, working on the preparation of a real video, from idea to realisation. They will gain knowledge about how to recognise and define the very contemporary tool of the video-image, through analysis and discussion on a variety of fashion films of different styles and techniques. Technical skills requested by this field, from photography to video making notions will also be taught, learning how to prepare a story-board, edit and format images. The styling point of view related to the realisation of a fashion film will be developed in discussions and practical examples.
This week will see the making of a short fashion film by participants. The project will be the result of group work. On a given theme each group will undertake and develop a storyboard connected to contemporary trends or contemporary images of relevant influence. The storyboard will contain style inspirations and the development of the film story, with proposals for mood, location and outfit coordination. A location scouting is requested before shooting, as well as the preparation/project of some set props should be included in the proposal. One project will be chosen for the realisation of a final fashion film. All participants will be involved the film production to conclude the course.
*Pathways are 2-week study courses that focus on a particular theme or skill within a ‘core’ study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject.
This course aims to provide participants with an understanding of the stylist’s role in the current fashion market, investigating the various career options. There is a particular focus on the introduction to editorial and personal styling. Participants will gain knowledge on how styling and fashion image are used to attract a global fashion audience, whilst also gaining individual styling knowledge (personal identity). The course looks at various areas such as concept development research, visual presentation skills and practical styling outcomes. Historic fashion styles as well as key looks and trends are also introduced.
COURSE THEMES · CORE COURSE
Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research on.
Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.