Short Courses · 3 weeks

11 Jan 2021 - 29 Jan 2021
it · en
full package in twin room € 5.500
full package in single room € 5.900
tuition fee only € 4.100

Programme Specification


Short Courses · 3 weeks

22 Jun 2020 - 10 Jul 2020
full package in single room £ 4.600
tuition fee only £ 3.400

Programme Specification



Discover the creative techniques of visual merchandising and visual display used to maximise the profitability of a window display or of a retail store. This short course teaches the fundamentals of fashion visual merchandising from displaying and styling a fashion product, to designing a store window and in-store installation.

The course also explores the fundamental aspects of consumer behaviour, key to creating a unique buying experience for every customer, and to building a loyal customer base.

For the London School, payment must be made in GBP only.


Week 1

Participants will be introduced to visual merchandising by exploring its role within the current fashion retail market, as well key visual communication strategies employed to attract the customer and promote a sale. External store communication will identify some of the key design methods used in facades, access, and windows. In the first week focus is on researching successful and alluring displays, and the distinctions between presenting for commercial retail stores and luxury markets or boutiques.

Week 2

This week looks in more detail at image, layout, and the window display. Internal visual merchandising communication strategies will be introduced investigating key methods of store layout and in-store design in terms of props, fixtures and materials. Display methods utilising styling, space assignment according to sales objectives, and the importance of product grouping will also be introduced. Throughout the course participants will also gain a broad overview into the importance of branding to further understand consumer engagement.

Week 3

The final week focuses on the product including levels of display and sales, and further investigates the retail experience from a consumer perspective. Participants will expand their understanding of visual merchandising by exploring retail concepts and strategies that embrace both digital and physical mediums to promote the ‘brand experience’. The final week also covers the importance of customer loyalty, after sales techniques and the overall ‘customer experience’. During the course participants will have the opportunity to develop a basic visual research folder with design boards, and understand the rationale behind key visual merchandising concepts.

Fill in the form, we will call you back within 4 working hours!


I declare that I have read the Information Notice in relation to Art. 13 of the GDPR 679/16 and consent to the processing of my data.

email   I agree   I do not agree

telephone   I agree   I do not agree

I consent to the processing of my data for profiling purposes.

  I agree   I do not agree

This website utilizes third party cookies used to create banner adverts in line with your browsing preferences. Your decision to continue surfing the Internet will automatically involve your consent for third party cookies in your computer. If you'd like to know more on how to block third party cookies in your computer click here.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.