Undoubtedly, it’s the bag of the moment, flaunted by the likes of Kendall Jenner, Zoë Kravitz, Rosé, Elle Fanning, Rosie Huntington-Whiteley, and Jennifer Lawrence. Meet the Margaux bag, an already iconic creation from The Row, the brand founded by the style maven twins Mary-Kate and Ashley Olsen—true queens of Quiet Luxury. A desire for fashion enthusiasts and beyond. 

The Row's Margaux Bag has emerged as the ultimate must-have for fashion enthusiasts worldwide

The Margaux bag from The Row is a timeless tote with clean lines and refined design, ensuring a style that never grows tiresome. The oversized version (43 cm) is now the most popular thanks to its spaciousness, which makes it perfect for a busy day. 

In recent years, The Row has introduced fresh variations in three additional sizes (25, 30, and 38 cm), crafted from suede, smooth nappa, and a canvas-leather blend. These come in a spectrum of colours, such as black, mocha, cognac, musk, marine, orange, and ivory. 

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Priced from 4,500 euros upwards, some fashion insiders (including myself) dub The Row’s Margaux bag “the new Birkin.” While it may evolve into a status symbol like Hermès Birkin, it lacks one key feature: super exclusivity. Currently, the Margaux bag is widely available, not only in brand stores but also in multi-brand boutiques and department stores worldwide. At least for now, there’s no waiting list, but as we know, things can change quickly in the extraordinary, fast-paced world of fashion.

Angelo Ruggeri
Journalist and Master Course Tutor & Fashion Styling Course Leader, Milan