FASHION DIGITAL MARKETING & PR · Online
Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.
This course will give participants the opportunity to understand and grasp basic notions on how to operate infashion Digital marketing environment, and discover the professional and visibility opportunities offered in this arena. This course can be followed both by individuals interested in working in the field of fashion digital communication or by young professionals and communication managers, interested in acquiring a broad overview on how fashion organizations and brands are integrating these tools in their marketing and communication plans.
The first week will be dedicated to the understanding of the fashion system and digital strategies, in order to have a strategic framework of the Brand and the media interaction and how the different players have a role in the industry.
The second week will be dedicated to the fashion digital marketing and PR industry, analyzing the tools used to get visibility with consumers and media: events, press day, news, special project. It will be a discovery of the role of PR agency including a seminar held by the owner and founder of a PR agency.
To gradually move towards the digital environment, the third week will explore: on line magazines, blogs and influencers: the language evolution, the time perspective and the business model as well. The last appointment of the week will be with a professional fashion blogger.
The fourth week will be more experimental: students will be challenged to deal with Digital Media as real Fashion PR professional: writing press release but also articles and post for blogs, editing news. An emerging designer will be special guest and they will interview her/him to prepare communication materials and influencer suggestions.
This week will explore the relationship between social media, own media and paid media: in a convergent environment, a digital fashion PR professional must be able to understand Social Media and content management, managing a budget and preparing a communication plan.
In the final week students will be guided to prepare a real Fashion Digital Marketing and PR plan for a brand, integrated with other tools and their work will be commented by professional tutors.