This course is tailored for entrepreneurs and professionals who want to deepen their digital skills to support the management of fashion and luxury brands.
Participants will learn how to develop digital content to engage the customer through visual storytelling. Furthermore, they will study how to evaluate e-commerce platforms by identifying various product and service strategies. The course will also focus on the advanced tools needed to analyze the target and personalize the online offer.
Additionally, the curriculum includes the exploration of cutting-edge technologies that enhance communication strategies, such as virtual reality, augmented reality, try-on solutions, and emerging digital media.
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