Fashion Digital Marketing

This course is structured over 4 weeks:

Week 1 – 20 hours

Introduction to digital transformation in the fashion and luxury industries; key principles of digital branding and communication; understanding the digital consumer journey; strategies of visual storytelling

Week 2 – 20 hours

Focus on online retail: product and service strategies; exploration of e-commerce platforms (structure, usability, and performance); digital layouts and visual merchandising aligned with brand identity; consistency across digital touchpoints

Week 3 – 20 hours

Tools and techniques for audience analysis; segmentation and tailored experiences for online customization; effective digital marketing campaign strategies; data-driven approaches to customer engagement and loyalty

Week 4 – 15 hours

The role of innovation in shaping future customer experiences; emerging technologies in fashion and luxury branding (virtual reality, augmented reality, try-on solutions); new digital media

Classes are scheduled as follows:

– Sunday to Thursday: one evening class per day (6:00–9:00 PM)

– Saturday: two classes (10:00 AM–3:00 PM)

This course is tailored for entrepreneurs and professionals who want to deepen their digital skills to support the management of fashion and luxury brands.

Participants will learn how to develop digital content to engage the customer through visual storytelling. Furthermore, they will study how to evaluate e-commerce platforms by identifying various product and service strategies. The course will also focus on the advanced tools needed to analyze the target and personalize the online offer.

Additionally, the curriculum includes the exploration of cutting-edge technologies that enhance communication strategies, such as virtual reality, augmented reality, try-on solutions, and emerging digital media.