Fashion Communication & Image
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
MILANO
ACCREDITED BY CAA
With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
BA Fashion Communication & Image • Milano
This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.
- Fashion styling and Creative Direction
- Advertorial and editorial digital styling
- Photographic composition
- Moving image
- Image development
- Copywriting, PR and media planning
- Fashion production management
- Social media, blogging & commercial media presence
- Dress and accessories heritage
- Professional design portfolio
- Research methodology
Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.
Other possible career opportunities will be:
- Fashion Stylist
- Creative Director
- Art director
- Image consultant
- Personal stylist
- Trend Forecaster
- Visual Merchandiser
- Creative Consultant
- Content Creator
FIRENZE
ACCREDITED BY CAA
With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.
The enrollment fee is due every year
This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.
- Fashion styling and Creative Direction
- Advertorial and editorial digital styling
- Photographic composition
- Moving image
- Image development
- Copywriting, PR and media planning
- Fashion production management
- Social media, blogging & commercial media presence
- Dress and accessories heritage
- Professional design portfolio
- Research methodology
Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.
Other possible career opportunities will be:
- Fashion Stylist
- Creative Director
- Art director
- Image consultant
- Personal stylist
- Trend Forecaster
- Visual Merchandiser
- Creative Consultant
- Content Creator
PARIS
The three-year degree course in Fashion Communication & Image focuses on the comprehension and creation of the image, whether this is to be understood as the visual communication of a fashion brand or as the individual artistic expression of the student.
In fact, the main challenge of the course is to train creative profiles capable of dealing with contemporary culture and who are ready to enter the fashion industry as professionals. To achieve this goal, the programme is designed to offer a unique mix of visual fashion studies and technical skills.
AD-HOC TRAINING ON IMAGE AND COMMUNICATION FOR FASHION
Students on this degree course in Paris are introduced to the visual world of fashion through preliminary studies of fashion aesthetics and media, together with the practice of creative technical skills using the physical facilities (styling lab, wardrobe, photo studio, outdoor film locations) and digital environments (full Adobe suite, 3D, metaverse) offered by the school.
After consolidating the basic principles, from the first year students are involved in progressively more challenging projects (styling, photography, filmmaking, production, art direction, 3D image, graphic design, social media, advertising, visual merchandising, PR and promotion).
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
Programme Specification
FIRST YEAR: Study of the fundamentals of fashion
Students are introduced to the history of fashion, semiotics, photography and art direction, which also includes an overview of video editing and filming, styling, visual merchandising and advertising. Various digital software is used, including Photoshop, InDesign, Premiere Pro and 3D software.
SECOND YEAR: Communication as a key aspect.
Subjects covered include Marketing, Branding, Graphic Design, Magazine Production, Printing Techniques, 3D Art Direction, Photo Shooting, Motion Graphics and the use of software such as Photoshop, InDesign, Premiere Pro, After Effects, 3D software.
THIRD YEAR: Image development
Students understand Creative Direction in its entirety, leading to an in-depth understanding of photo shoots, campaign production, film making, 3D video development, PR and media planning, soft skills, editorial styling, academic research. Software used: Photoshop, InDesign, Premiere Pro, After Effects, 3D software
During the third year, students work on two personal projects. The first is the final Portfolio, consisting of all the visual projects of the year (studio shoots, outdoor shoots, fashion films, motion graphics videos, 3D videos, art direction, industrial projects) to be presented to a final jury and to be used immediately for job applications.
The second project is an important academic research concerning the visual culture of fashion and is essential to hone the analytical skills to become a creative director and eventually enter a master's programme.
There are several career opportunities that open up with training in Fashion Communication & Image, including: Fashion Stylist (editorial, advertising, personal), Creative & Art Director, Brand Image Developer, Advertiser, Art Curator, Producer, Editor, Press Officer, Casting and Model Manager, PR & Media Planner, Photographer and Video Maker, Trend Forecaster, Visual Merchandiser and Content Creator.
The comprehensive offering on visual communication in the fashion world makes the Paris degree programme in Fashion Styling a unique study programme that offers advanced know-how in image creation for fashion, and this uniqueness is reflected in the high employability of the newly graduated students who join the visual departments of major brands and fashion houses, also thanks to the large luxury job market offered by Paris.
Thanks to numerous official collaborations with fashion brands, including Schiaparelli, Cartier, Balmain, Sandro, Etudes, Pierre Cardin and Maje, and to the professional environment offered by the Course (modelling agencies, make-up artists, fashion photographers and film makers) and the possibility of gaining experience through multiple internships, students are introduced as protagonists in the universe of Parisian fashion. Istituto Marangoni Paris also stimulates current students thanks to exclusive mentorships and masterclasses that help students develop concrete projects. Among the key players in the luxury and fashion world, the exceptional mentors are: Olivier Rousteing (Balmain), and Giambattista Valli.
LONDON
The Fashion Communication & Image program is a comprehensive course that covers the experimental and inspirational elements of the fashion creative industries and beyond, focusing on enhancing and curating individual styles and contemporary creative outcomes via multiple media. It challenges the intersection between fashion, communication, and innovation, aiming to drive meaningful change through informed, researched, and detailed proposals combined with an intuitive vision, solid communication, and design skills embedded in a creative strategy. The course offers an in-depth immersion into industry practice, both in terms of simulated scenarios and real projects, to gain practical skills in an environment that allows exploration of the fashion network on a global scale. The course also introduces the journey of an informed circular economy and ethical practices.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
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The course enables students to learn about entrepreneurship and innovation in both theory and practice, with specific attention to contemporary and upcoming digital outcomes and markets. Students are encouraged to examine the past and challenge the present, to have inventive, assertive ideas that question contemporary agendas. The course provides the skills, opportunities, and freedom to put those ideas into practice. The program allows for an opportunity to navigate and experiment with both traditional (still/moving image) and emerging digital media and technologies (3D/AI), using a variety of graphic design skills and platforms and considering mixed reality elements.
This course is part of the Fashion Styling study pathways, with fashion styling as the core subject. Participants specialize in the chosen area of interest (Creative Direction), completing the course with a distinct professional profile. The course is suitable for creative and practical students with entrepreneurial acumen. The development of the course leads students to learn how to manage self-initiated creative briefs, delivered and pursued from both a practical and academic perspective. The course encourages students to examine diversity, social responsibility, and sustainability and apply critical thinking across these important themes to their practice. Through teaching, industry simulated practice, specialist research, and collaborative work, students are encouraged to think differently by using the fashion industry as a lens to examine the history and work towards building a more sustainable and ethical environment in the future.
Year one
- Fashion Image
- New Media Environment
- Professional Fashion Panorama
- History of Art and Fashion
Year two
- Fashion Branding
- Still Life
- Fashion Editorial
- Fashion, Art and Cultural Context
Year three
- Fashion Campaign
- Final Major Project Fashion Styling & Creative Direction
- Final Dissertation
DISCOVER UNI LONDON
- Fashion stylist - editorial, advertorial, personal
- Creative director
- Art Director
- Image consultant
- Creative consultant
- Wardrobe consultant
- Personal shopper
- Set designer
- Trend forecaster
- Visual merchandiser
- Display designer
- Set designer for retail, advertorial, editorial
- Retail designer
- Fashion business entrepreneur
- Content creator
- Source, analyse, and apply extensive research material to written and creative briefs.
- Analyse, reflect and evaluate critically in different contexts and environments within Fashion Styling and Creative Direction industries.
- Generate and realize concepts and solutions to Fashion Styling and Creative Direction briefs, utilizing innovation.
- Apply advanced processes, tools, materials, digital mediums and technologies to create professional standard outcomes and solutions.
- Communicate professionally in visual, oral, and written forms, and present research, ideas and reasoned arguments effectively.
- Apply entrepreneurial skills, innovation, and enterprise to positioning their own work, and work effectively with others to achieve shared objectives, while employing knowledge of global, economic, historical, theoretical, ethical, social, cultural, political and environmental contexts and frameworks.
DUBAI
ACCREDITED BY CAA
With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies.
Validations
Students who successfully complete this program will be awarded with a Bachelor of Arts accredited by the Ministry of Education-Commission for Academic Accreditation (CAA).
Programme Specification
This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.
- Fashion styling and Creative Direction
- Advertorial and editorial digital styling
- Photographic composition
- Moving image
- Image development
- Copywriting, PR and media planning
- Fashion production management
- Social media, blogging & commercial media presence
- Dress and accessories heritage
- Professional design portfolio
- Research methodology
Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.
Other possible career opportunities will be:
- Fashion Stylist
- Creative Director
- Art director
- Image consultant
- Personal stylist
- Trend Forecaster
- Visual Merchandiser
- Creative Consultant
- Content Creator
RIYADH
ADVANCED TRAINING DIPLOMA
The Fashion Communication & Image Advanced Training Programme aims to inspire experimentation and exploration, to allow the development of an individual fashion style and harness creativity.
Trainees will expand on their industry practical skills, through the planning organisation and implementation of fashion shoots, working, managing and being an integral member of a fashion team, whilst building contacts with photographers, models and makeup artists, and expand their professional portfolio.
Photo-shoots will encapsulate various formats from still life styling and photography to the development of sets, creating narratives and propped environments, to communicate fashion stories. Editorial styling will further enhance application of the styling processes and production, embracing research of ideas, including the investigation into trends of makeup, hair and beauty to inform model looks. Editorial images will be used in a published magazine format, presented to a professional standard of execution and layout.
Projects include the planning and realisation of advertising campaigns for multiple briefs and clients. The programme encourages trainees to create and manage self-initiated briefs, which are implemented through fashion editorial shoots and art direction of fashion videos. Theory and academic writing will underpin the delivery of the creative pathway through the proposal and writing of a final project work, which will investigate a personal topic of interest.
The production of images will require enhanced skills in photo retouching, CAD, visual formatting and layout techniques using InDesign.
Trainees will progress by undertaking a series of creative and commercial projects, which will contribute to the execution of a professional portfolio and production of a website, which represents their individual creative style. The application of fashion writing and graphic presentation skills is integral to the presentation and communication of all visual outcomes.
All Fees are inclusive of VAT.
The enrollment fee is due every year
All Fees are inclusive of VAT.
The enrollment fee is due every year
Istituto Marangoni Riyadh offers 3-year Advanced Training Diploma programs that cater to the specific demands of the local job market for the chosen specialization.
As part of the didactical experience provided to its trainees, the Diploma include an internship period (“Cooperative Training”) which is embedded in the Study Plan of each programme at the third year. This working experience allows trainees to take advantage of skills and topics learned during lessons, putting them into concrete practice within a real professional environment. The internship consists of a period of an experience in professional practice through the realization of individual or group project in collaboration with institutions or companies on their premises, or on the institute’s premises (internship on campus).
Students of the Advanced Diploma at Istituto Marangoni in Riyadh can have the opportunity to either complete their study path in Saudi Arabia with a 3-year Advanced Diploma, which includes a 6-month internship (Cooperative Training). The 4th year to be studied abroad in France, UK and UAE to complete the BA, or take advantage of the Study Abroad mobility towards Istituto Marangoni campuses after two years in France, UK and UAE, through the "Istituto Marangoni Cross-School" program.
Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.
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