This course introduces marketing and communication opportunities within the emerging meta-economy, guiding professionals through metaverse, blockchain, immersive experiences and AI. It upskills participants to develop meta-oriented strategies that shape the future of fashion communication
The program looks into the strategic application of emerging technologies, providing participants with the knowledge and skills necessary to fully realize their revolutionary potential. Participants will learn how to lead in the digital age through a blend of theoretical insights, hands-on projects, and real-world case studies. Embrace cutting-edge technologies and cutting-edge methods to hone your capacity to drive digital transformation, enrich brand experiences, and create the future of fashion business. Discover the study units:
This course provides an introduction to the concepts, technologies, and applications of Web3. You will explore decentralized systems, blockchain technology, metaverse, virtual worlds and the various components that make up the Web3 ecosystem together with an introduction to the possibilities with AI. The course aims to equip you with a foundational understanding of Web3 and its potential implications for fashion and luxury brands: