Performance focused fashion
Designing for the sportswear industry signifies a whole new approach to fashion design. With trends leading to more high-intensity, sport focused workouts, and the growth of activewear in luxury brands; sportswear apparel has to work on both performance and appearance in equal measure – a stimulating challenge for any competent designer.
This 9-month course takes on board all aspects of sportswear design, including product development, garment technology, and the communication of design features in order to empower a commercially strong product. At postgraduate level participants will already have experience in fashion design, pattern cutting, garment making and portfolio creation in order to successfully meet the challenges of this course, graduating with a specialisation in fashion sportswear design. One of the most important elements in the industry is the fusion of sportswear, streetwear, and the world of luxury fashion including ‘athleisure’.
Alongside advanced collection design skills participants are encouraged to look beyond the boundaries of ‘fitness’ in order to create sportswear collections that cover new markets and consumer opportunities. They discover key technical aspects of fabric, trim and fit development for performance-focused apparel, and are introduced to the relation of fabrics and materials in sports performance analysis; such as modern competitive level swimwear completely covering the body, and the use of breathable fabrics, or cooling and moisture wicking elements.
Participants will be able to evaluate and develop fashion proposals in relation not only to sport and performance requirements, but also in line with the specific regulations of individual sport categories. In addition, they will acquire the ability to design comfort wear or garments with stretch and elasticated characteristics, considering new interpretations and fabric manipulation techniques depending on the target or sport in question. Further research and investigation into messages of body positivity, individuality, genderless or unisex sizing, together with the role of top ‘sports stars’ in luxury sportswear and activewear promotion, aims to provide designers with a complete framework of sportswear design for fashion. The strong design and practical elements of the course run alongside contextual, theoretical, conceptual and forward-looking perspectives, leading to a dissertation accompanied by an individually inspired capsule collection that responds to the realities and the opportunities of fashionable sportswear apparel.
- The design process for sportswear collections
- Connection between sporting regulations and stylistic fashion proposals
- Fashion illustration & presentation techniques
- Pattern cutting & apparel for leisure
- Comfort wear and techno-sartorial design
- Product technical features and textile performance (effortless style)
- The future of activewear and athleisure
- Connections between design, luxury, and fitness
- Marketing, communication, promotion and brand identity
- Creative research techniques
POSSIBLE CAREER PATHS
- Sportswear Designer
- Fashion Designer
- Leisurewear Designer
- Product Manager
- Fabric Researcher