Fashion Business & Entrepreneurship · Online

Short Courses · Online Option · 3 weeks
29 Jun 2020 - 17 Jul 2020
tuition fee only INR 115.000

Short Courses · 4 weeks
23 Nov 2020 - 18 Dec 2020
enrolment fee INR 165.600

Programme Specification

The introduction to the business of fashion

Fashion brand and collection positioning, management skills for a fashion business plan, competitor analysis, luxury brand structure and sales; these are just some of the important business practices introduced in this short course.


This exciting online short course in Fashion Business & Entrepreneurship provides participants some of the key concepts needed to acquire basic business and management skills, such as the market positioning of a collection and how to define a brand identity. You will be introduced to the essential basics of (fashion) business planning. Participants will have the chance to study key marketing concepts: analyse the competitive scenario, understand the luxury brands’ business models and develop a sales strategy, the latest tools and platforms for digital and online businesses.


Course Themes at School

Week 1

Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes a look at new markets and how fashion can evolve through expansion strategies, as well as new brands, luxury brands, chain store distribution, and style comparison.

Week 2

This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some leading Italian brands including commercial international distribution and sportswear chain stores. Product placement via competitor analysis is also explored.

Week 3

The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding.

Week 4

Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.

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