FASHION BUSINESS

Short Course · 3 weeks

24 Jun 2019 - 12 Jul 2019
it · en · pt
fees
full package in twin room € 5.500
full package in single room € 5.900
tuition fee only € 4.100

2 Sep 2019 - 20 Sep 2019
it · en
fees
full package in twin room € 5.500
full package in single room € 5.900
tuition fee only € 4.100

Programme Specification

Short Course · 3 weeks

25 Jun 2019 - 12 Jun 2019
15 Jul 2019 - 2 Aug 2019
en
fees
full package in twin room € 5.500
tuition fee only € 4.100

Programme Specification

Short Course · 3 weeks

2 Sep 2019 - 20 Sep 2019
en
fees
full package in twin room £ 4.600
tuition fee only £ 3.400

** In London school the payment available is GBP only.

Programme Specification

Highlights

Short Course · 3 weeks

10 Jun 2019 - 28 Jun 2019
18 Nov 2019 - 6 Dec 2019
en
fees
tuition fee INR 165.600

Programme Specification

THE COURSE

Studying the positioning of a collection and a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during the course*.

*All lessons can be supplied with a translation service for Milano Fashion, Milano Design and Firenze schools only.



** In London school the payment available is GBP only.



COURSE THEMES

week 1

Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores.
Analysis and comparison of styles.

week 2

Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some Italian leading brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara, H&M and sportswear chain stores like Nike. They will create a winning placement of their product through the definition and analysis of competitors.

week 3

The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks.
Portfolio definition and final assessment.



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