FASHION BUSINESS

Short Course · 3 weeks

25 Jun 2018 - 13 Jul 2018
it · en · pt
fees
full package in twin room € 5.500
full package in single room € 5.900
tuition fee only € 4.100

3 Sep 2018 - 21 Sep 2018
it · en
fees
full package in twin room € 5.500
full package in single room € 5.900
tuition fee only € 4.100

Programme Specification

Short Course · 3 weeks

25 Jun 2018 - 13 Jul 2018
it · en
fees
full package in twin room € 5.500
tuition fee only € 4.100

3 Sep 2018 - 21 Sep 2018
it · en
fees
full package in twin room € 5.500
tuition fee only € 4.100

Programme Specification

Short Course · 3 weeks

25 Jun 2018 - 13 Jul 2018
en · fr · es
fees
full package in twin room € 5.500
full package in single room € 6.700
tuition fee only € 4.100

16 Jul 2018 - 3 Aug 2018
en · fr · pt
fees
full package in twin room € 5.500
full package in single room € 6.700
tuition fee only € 4.100

3 Sep 2018 - 21 Sep 2018
en · fr
fees
full package in twin room € 5.500
full package in single room € 6.700
tuition fee only € 4.100

Programme Specification

Short Course · 3 weeks

25 Jun 2018 - 13 Jul 2018
en
fees
full package in twin room £ 4.600
tuition fee only £ 3.400

16 Jul 2018 - 3 Aug 2018
en
fees
full package in twin room £ 4.600
tuition fee only £ 3.400

13 Aug 2018 - 31 Aug 2018
en
fees
full package in twin room £ 4.600
tuition fee only £ 3.400

Programme Specification

Short Course · 3 weeks

4 Jun 2018 - 22 Jun 2018
en
fees
tuition fee only INR 165.600

2 Jul 2018 - 20 Jul 2018
en
fees
tuition fee only INR 165.600

Programme Specification

Short Course · 3 weeks


21 May 2018 - 8 Jun 2018
en
fees
tuition fee only $ 5.000

While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

11 Jun 2018 - 29 Jun 2018
2 Jul 2018 - 20 Jul 2018 23 Jul 2018 - 10 Aug 2018
en
fees
tuition fee only $ 5.000

While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

13 Aug 2018 - 31 Aug 2018
en
fees
tuition fee only $ 5.000

While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

THE COURSE

Studying the positioning of a collection and a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during the course*.

*All lessons can be supplied with a translation service.



COURSE THEMES

week 1

Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores.
Analysis and comparison of styles.

week 2

Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some Italian leading brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara, H&M and sportswear chain stores like Nike. They will create a winning placement of their product through the definition and analysis of competitors.

week 3

The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks.
Portfolio definition and final assessment.

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