This short course is an immersive program designed to give students an initial understanding of how the fashion industry operates from a management perspective. Participants will familiarize with some key business areas such as brand development, marketing strategies, PR and communication science, and the role of e-commerce in today’s fashion market.
The program offers an initial foundation in the key aspects of the fashion management, with a focus on practical applications and current industry trends. This short course is designed for those looking to familiarize with the commercial side of fashion, whether they aspire to start their fashion business or work in brand management, marketing, or retail. Guided by IM tutors and a network of industry experts, students will learn how successful fashion businesses are built and sustained in a competitive market.
On successful completion of the Fashion Business & Product Development Short Course students will be able to: