The perfect balance of key trends for retail

Semester Programme

12 Oct 2020 - 26 Mar 2021
15 Feb 2021 - 2 Jul 2021
it · en
enrolment fee € 4.000
tuition fee € 9.000

Programme Specification


Fashion buyers & merchandisers have an instinct for what will be popular, always on the look out for the next key trend, balanced with classic lines; they decide what’s in store and on the high street. They plan the purchasing of seasonal items, identify the best product and brand mix, as well as fully satisfy the needs and tastes of clients.
Fashion buyers are one of the main drivers in the fashion retail industry, a pivotal area in any successful fashion business. At postgraduate level participants study key professional buying and merchandising methods gaining knowledge and management skills covering stock mix, major methods of import / export, pricing strategies and the profitability of fashion products. This intensive five months Fashion Buying & Merchandising course in Fashion Buying and Merchandising provides tailored knowledge of the fashion retail sector, for individuals wishing to up-skill, change career direction, or undertake a professional study abroad experience on a limited time-frame. Studies include professional buying skills, with a particular focus on how to satisfy the needs and desires of clients at different market levels. Participants analyse the retail supply chain, trade fairs, ready-to-wear and couture shows, the role and responsibilities of retail fashion buyers, as well as contemporary buying, production methods and sales techniques. This fashion course provides the perfect balance between professional buying skills and fashion merchandising techniques in order to understand and achieve profitable objectives, exploring the relationships between buying, trend forecasting, seasonal planning, marketing and sales. Over an intensive study period, participants will learn key notions in how to develop their own business strategies and gain the necessary skills to develop a career in the industry as fashion buyers and professional merchandising experts.


• Distribution manager
• Fashion buyer
• Licensing manager
• Merchandising manager
• Retail manager
• Visual merchandiser


• The fashion system
• Responsibilities and the role of the fashion buyer
• Contemporary buying and e-commerce
• Trends and forecasting
• Digital marketing
• History of fashion
• Creating buying & merchandising plans
• Fashion business & strategy development

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